Since 2008, due to the financial crisis, the furniture industry's export big slide, a considerable number of export enterprises begin to turn to domestic sales, domestic furniture, the rate of increase, thus the domestic furniture market competition heats up. In the domestic market, entering after 2008, the domestic real estate market transactions remained in the doldrums, many enterprises are facing more difficult. In this case, the businesses pull out all the stops have to open up new channels for a variety of furniture distribution channels into the diversification of the era. China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair

Main channels: still the mainstream of

At present, dealers as the main stores for the distribution platform, is China's furniture industry, the main marketing mode. The pursuit of scale advantages, many former stick to a single domain, stores began to slowly break through the limitations of geographical areas in order to unify the brand chain in a manner that staking their claims around the country, and eventually developed into a channel chain giants, such as, but still the House (see map) and so on. This supermarkets through nearly 10 years of development, is now more mature, more to build more stores, the scale is growing. In the furniture store selling furniture, furniture companies can expand as the store's expansion. As the furniture, the product characteristics (weight display, consumption of space), general agents, dealers with their own channel, terminal networks, is difficult to fully penetrate, to cover all the areas where their own corner of the ideal. These stores, or with agents, distributors indirect, or direct cooperation with manufacturers in order to finalize the brand furniture, the ideal of the market penetration of the terminal, eliminating the need for self-built channels, many of the hardships. Therefore, many furniture companies or agents, distributors to set up shop regarded as a shortcut to enter the market quickly.

However, to set up shop there are also some problems. First of all, manufacturers and distributors in the value orientation will appear on non-uniform situation. Manufacturers will make their own products and brand positioning, or classical, or modern. But many stores are not very clear position, usually in a store where tens of thousands of square meters, classical, modern and other styles have. Hypermarkets show to customers and consumers, the positioning of absence, is a relatively common problem.

Secondly, in recent years in the real estate market, spurred by the rapid development of the country the number of new furniture hypermarkets continue to increase at the same time, more and more foreign investment started to pay attention, and into the circulation of domestic furniture. In the furniture industry chain, the store has been gradually replacing manufacturing brands, master the right to speak, so that the leading furniture industry chain, from manufacturers to manufacturers, distributors and stores changes in the circulation game manufacturers. The furniture industry in the current channel is king of the status quo, the hypermarkets and the strong interests of both games, so malls and furniture manufacturers often produce a variety of contradictions.

In addition, many domestic chain stores is just the landlord &'s primary role is to rely on rent, real estate appreciation to make money for the service capacity of the channel have yet to upgrade.

Addition to the usual chain stores, the industry cluster-style furniture store is also a business sales channels can not be ignored component. Industry cluster refers to the various types of furniture stores are concentrated in one area, forming a regional brand, such as Guangdong music from, Xianghe, Hebei Province, Jiangsu, Chengdu Wuhou calabash mouth and other places, all with furniture stores, sales known. Guangdong Music from the total area of 300 million square meters, annual sales of 30 billion yuan; Jiangsu calabash a total area of 1.2 million square meters mouth, the annual sales of 8.0 billion; Xianghe a total area of 1.2 million square meters, annual sales of 6 billion yuan; Chengdu Wuhou a total area of 1 million square meters, annual sales of 6 billion yuan.