Guangdong, Sichuan domestic furniture market into a fierce battle grading the main theater furniture dealers

After the baptism of the financial crisis, the domestic market had clearly divided the furniture industry, or will usher in a melee. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2.

"The domestic furniture industry in Guangdong and Sichuan are two very important power. Traditionally, the main job of the furniture industry in Guangdong and 12 export markets, mainly in Sichuan enterprises take 34 furniture market, but now both in their mutual penetration the market. "Lihong Fan, president of China International Network on the case, said Wood.

True. Sichuan, China’s best-selling All Friends of the President Office Furniture, told reporters the main Renwei Bin on all Friends of the child are being planned to build high-end brand into a secondary market, "Our goal is 1234 network coverage to all."

Many enterprises in the Guangdong’s exports, while domestic sales, but also to 34 market penetration. "We are now about 10% of the products in the exports, 90% of the products sold domestically, the future is certainly into next level of the market." Dynasty furniture executive vice president Wang Xi-hua. Office Furniture Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Danish office chair Eames Conference Table Eames Meeting Table Eames Round Table

Domestic primary battlefields

Contrary to most people feel, the furniture industry has made history in 2009, the best profit results. According to Furniture Association Jia Qingwen description: "According to the National Bureau of Statistics, last 1-11 months, scale furniture enterprises the main business income rose 11.7%, but profits grew by 28.9%, indicating that our furniture business last year or the best year for profits. "

However, the more profit clearly from the domestic market.

"Now about the furniture industry’s export ratio of 30%, this percentage is declining." Jiaqing Wen told reporters. This trend is particularly evident in 2009. 2009 furniture exports for 11 consecutive months of negative growth to positive from 12 months before the beginning; year billions of dollars of furniture exports 259.58, down 6%.

Under such situation, the domestic market has become the only option. "Must be transformed into domestic market, and do not turn no way out." May 5, Dongguan Furniture foreign minister, director of marketing Luolan Gui told reporters, "Now we are fast approaching half of our overall sales." Earlier, foreign minister of furniture Alice has to do contract work for the United States, Jiucheng exports.

According to Luo Jieshao, foreign minister of domestic furniture mainly used to switch the strategy puerile, domestic sales this year plans to achieve 250 million -3 million. According to furniture industry, the domestic market is much larger than the profits of export, "export orders for 500 million yuan of profits are not as good as 50 million domestic orders." Thus, Luo Langui on that company’s current development strategy is to "export to shun their Naturally, now focus on the development of domestic sales. "

Rating melee

The result is that foreign trade enterprises turned to competition in the domestic market began to upgrade.

Friends of the largest of all domestic sales of furniture, says that the future will have to cover the domestic one, two, three, four the entire network, so sales should rise 30%. "We have to enter 12 markets, from markets, suppliers and business aspects of energy and so on. For example, a secondary market generally more than 34 houses a small, so the design and so on must be reconsidered. "Wei-Bin disclosed to the media, not only that, in addition to changing the design, to enter 12 markets, all friends will launch high-end sub-brand, to differentiate the brand image of the whole mass of Friends. "Our goal is to build a world-class furniture industry."

Sichuan enterprises face of aggressive, Guangdong furniture industry apparently will not back down. It is understood that, due to the expected impact of RMB appreciation, export furniture industry in the export orders are very cautious. "Did not dare to do long list, or a revaluation of the yuan, there is no profit. I know a lot of companies now list up to about August." A furniture industry in Dongguan told reporters.

"We now project a single export orders a month, not large. The efforts in the domestic context, the current phase within the central part of Anhui, Henan, Jiangxi and Hunan to do activities, to enhance sales, before we enter the 34 level market mainly in Jiangsu and Zhejiang in the vicinity of developed areas. "king of the West China also told reporters that the impact of control policies by the real estate now, the furniture company’s sales force is still increasing.

Look, the furniture industry in a fierce battle is inevitable. , ,

2011-4-19