Property "check out" wave surging furniture industry should adjust the short-term strategy
With the property market regulatory policies strike out, one or two weeks, Yishou Fang constantly be exposed to second-hand housing sales are down news. Regardless of its true and false information, or to decline to what extent, we see the fact that the property market increasingly thick atmosphere of wait and see. Moreover, some line, second-tier cities are relatively more concentrated there check out tide phenomenon, Shenzhen has emerged buyers requirements voluntarily give up 100,000 yuan deposit check.
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Furniture industries largely dependent on real estate, in previous years, the rapid development of real estate to the furniture industry to usher in a another sales peak, but the industry that this is a bubble grows bigger and bigger, and now, a portfolio of property policies, it seems to the real estate bubble burst.
Many point of view, check out tidal emergence of a strong atmosphere of wait and see, will cause prices to fall, then the policy is released, then rigid demand-driven real estate market sales to rise again. It is like the alternation of peaks and valleys, the property market rebound in sales is expected. Currently, there are many signs that, check out some more speculative buyers, but for the furniture industry, this population is not the main consumer of furniture, rigid demand is the largest consumer terminal.
Although the
furniture industry and real estate are closely related, but in general, buy a house and the decoration is not at the same time, the furniture industry response to policy changes on the property market is lagging behind the real estate industry, during this lag period, a large furniture company can be adjusted according to short-term property policy marketing strategy will minimize the impact of the policy.
Currently, check out the impact of tide on the furniture industry is not apparent, however, prices for raw materials, furniture round of price increases in major mass media crazy, and property control policies in the prices under the double impact, furniture or will enter a period of weak sales. Nowadays, 51 is approaching, many furniture brands and stores vying to play the "discount card", various discount promotions, dazzling. Clearly, the policy in the property market has not really affected the furniture industry, the furniture industry in the use of 51 appears to have this golden opportunity, a new high sales rush.
As the consumption level of people’s lives and improve the taste, furniture replacement cycle is gradually shortened, furniture is becoming a fast moving consumer goods, the furniture industry is still optimistic about long-term development.
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