Analysis of impact of China's furniture industry's top ten

Recognize the three major barriers to the domestic furniture industry, we need to understand and grasp 10 affect China’s furniture industry is the objective law, referred to as the "ten laws of the market." This article only briefly explained. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair.

Laws of the market one: the current situation from the furniture industry, domestic furniture brand to the cost of doing business, but do not do the brand to pay a higher price, or even into perdition. Profound understanding of this, the correct understanding of the importance of brand and brand to begin domestic sales of China’s furniture industry will be truly determined to build a brand.

Second, market discipline: the traditional Chinese culture is a gold mine, the Chinese furniture industry again on a higher level, to brands, to develop the domestic market, we must strive to extract the gold, the traditional culture, but also to the continued use of the extraction of gold and just right way to forging gold, the best play to create gold jewelry consumers at first sight. Of course, companies must be avoided deforestation on this gold without planning.

Laws of the market 3: Lack of brand strategy will in the longer period of time constraints the health of China’s furniture industry, the rapid development of the natural constraints of furniture companies on the domestic market, which is China’s furniture business owner’s own experience, and knowledge are inseparable. Therefore, the Chinese furniture business owners must learn to "climbing stairs" or "Dentarg" to stand taller, look farther away.

Four laws of the market: used OEM furniture industry in China is not suitable for "big way" in developing the domestic market, but not suitable for "Deal or No Deal" in the way of brand building, the need to find a robust, systematic, low cost way to expand the domestic market, to build strong brands. Which, far Zhuo brand agencies of "a penny to do the brand" as a new concept, this ultra-low-cost brand operation strategy for Yuzuo domestic furniture enterprises, is an ideal choice.

Five laws of the market: to operate the domestic market, China’s furniture industry, the service is to be like the Chinese home appliance industry, service learning, in line with, or increase in gold content of Chinese furniture brands, such as the blind must walk in the sun, the light within reach, but never really have. Meanwhile, the "Services Strategy" will be the rise of Chinese furniture brand one of the important path.

Six laws of the market: the Chinese furniture industry must go beyond small-scale peasant era of "small carpenter thinking", in the product concept, product design, process and other aspects with international standards, while mining heritage, based on the excellent full use foreign culture, the only way that Chinese furniture enterprises can operate when the domestic market, beyond the barriers of old thinking, built with a strong brand internationally competitive.

Seven laws of the market: the rapid rise of furniture chain stores, furniture retail formats change, integration, integration and development, China’s furniture industry will gradually affect the channel strategy, marketing strategy and even higher level of brand strategy. Chinese furniture enterprises need to understand before doing this domestic, that of fully prepared, for example, store approach strategy, store resource integration, store promotion strategy, etc., will certainly be in the future "end revolution" Even before the surprise is helpless.

Market discipline Eight: "potential consciousness" made "Hero", the Chinese furniture industry must know how to do domestic "situation awareness" specific "situation" includes the tendency of social development, industry trend, business development potential, consumer needs of the situation and the media interest in the potential to seize the opportunities for enterprise development, has established itself as the industry’s "Hero" brand, "benchmarking" brand or the leading brand. In other words, the future certainly belongs to the leading brand of Chinese furniture good "potential consciousness" business, for example, Jia Lu at home launched the "boutique baby furniture," Love Castle, launched the "real children’s furniture," Healthy launch human furniture, etc. are "potential knowledge" of the model.

Nine laws of the market: the core competitiveness of the large area missing in the long period of time constraints the development of China’s furniture industry size and speed. Domestic furniture industry in China must figure out to do, what is the operation of the core competitiveness of the domestic market, and how the operation of the domestic market to improve their core competitiveness. Yuan Zhuo brand, to launch "furniture brand winning Strategy" system service, one theme is the time to promote our brand, effectively improve the furniture industry’s core competitiveness. Office Furniture Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Danish office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table

Laws of the market 10: Chinese furniture industry will have a large number of companies stand up to this round of the rapid changes in industry environment, without the appropriate business strategy, these companies out of the market is only a matter of time. However, if these companies can "sub-health" state straighten their mind, to find the right policy or the domestic market Breakthrough operational strategies, which still has a "comeback", "come from behind," "Optimism warlords" opportunities. "Anything is possible", at this stage of the furniture business, this remark is not a "slogan", but the description on the status of the furniture industry, it is the rapid rise of China’s furniture industry recognition opportunities. , ,

2011-4-19