Furniture for 30 years: the future of China's furniture industry conjecture terminal channel model

First, the Chinese furniture industry and trends in the evolution of the terminal channels Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair.

Chinese furniture has experienced 30 years of development, the gradual awakening of the old companies and old brand, regional marketing section of awe. The market is changing, the terminal in the changes, manufacturers have to change. Furniture industry has not only satisfied with the role of the manufacturer, now store this platform operator, the future may be necessary to establish their own businesses and serve as the platform of operators, the sales person to do the terminal, but the internal current mode has not really till the end terminal.

Now facing the model how to improve how the industry breakthrough is the development of furniture industry itself will face the stage. Step-to-end manufacturers is slowly dreams into reality. In the "channel is king, end winning" era, with the fastest speed, for the most extensive end-users, manufacturers and channels of business that they have the blood boiling.

Changes in consumer consumption behavior, a rich selection of goods are changing the pattern of China’s furniture industry channels; channel gradually from urban to urban areas, rural areas sink. In recent years, many enterprises of the city as their main battleground. But the city over the competition is clearly a "Red Sea", continue to lower return on investment. Urban areas, rural areas have become the choice of many enterprises; zero-order channels by enterprises of all ages. The so-called zero-order channel is the business to sell products directly to consumers, not through the middle of the link. Business where the product to consumers, and that is the Internet.

Enterprises should thoroughly understand these trends and adjust the organizational structure of enterprises to adapt to this change, according to the actual situation of enterprises, creating a unique combination of marketing channels. The only way to get in the changing market initiative to create maximum profit.

Second, the Chinese furniture industry, the diversification strategy of the terminal channels

Around the manufacturers, distributors and end-distributors, channel pattern of Chinese furniture end nearly two years can be described as fast, and in particular the regional furniture section of the fierce competition for increasingly complex market environment, the channel has brought many new variables. We believe that the next few years, furniture manufacturers in the channel selection will be more diversified.

The future of furniture industry sources guess: First, recreation and shopping complex. Directly implemented in commercial real estate marketers and manufacturers, there is no concept of the landlord; two supermarkets. No matter what time, cheap, large, continuous profits are an invaluable asset; 3, the network platform, convenient, widely favored by the younger generation the way; 4, Experience Museum (Living Museum). Single-product structure of the industry, consumer demand for the purpose of highly; 4, dealers uprising. Model for the future, it is integrated element heritage, and the rent is not high. The supermarket, network, experience the Museum, CBD together. Such as red apple museum and model of network marketing model music United States, the federal agency for the same city changed over to join the exclusive co-operation with JSWB core area in the Pazhou Convention and Exhibition has created a never-ending of the museum, exhibition and retail functions set in one.

Channel diversity, the flat has become the inevitable pattern of local businesses, relying on a single channel of the past era of winning. In an increasingly competitive, buyer-driven market, companies should not only through the channel flat cost advantage must also be flat through the realization of channels to enhance the understanding and control of the target market and enhance their competitiveness. Marketing channels are traditional circulation planning task is at the appropriate time, the amount of product to the appropriate point of sale and display an appropriate way of showing the product in front of the target market of consumers, for consumers purchasing , the diversity of marketing mode of competition further contributed to positive development.

Third, future stores, manufacturers, distributors and consumers of the industrial chain win-win model conjecture

As the Chinese furniture industry, the industry chain is gradually divided into raw materials, finished products, and marketing links. These links are usually from different manufacturers and dealers to complete, raw material providers and product manufacturers, distributors and collaboration between the simultaneous existence of checks and balances. As the financial crisis spread to the furniture industry of the whole industrial chain, the industry is more than ever aware of and the importance of cooperation between upstream and downstream. Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair ................................ designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

For the furniture industry, industrial chain, how can we reasonably and effectively to build? As a chain of every enterprise must have a "prospering or declining, a loss for both sides" of the industry development of consciousness, always adhere to customer-centric, providing the highest quality service. Only when we regard the customer, the owner’s needs as the highest goal, in every aspect of business is to achieve "integrity first, quality first", we create a mutual dependence and mutual trust, mutual support healthy cooperation environment to work together to provide our customers and owners to provide the most satisfactory products and services.

Integration of resources, entrepreneurs looking to invest in inter-industry cooperation. Cooperation with the industry a lot, but often the bottleneck encountered in practice, this need to strengthen inter-related businesses complement each other to optimize the supply chain between industries Baotuan. The logistics industry for more than 30% cost increase, enterprises must save, to misplaced marketing, while a dollar-based, diversified development to diverge and reduce risk. , ,

2011-4-19