After the furniture industry the rapid development of recent decades, have entered Jing Zheng white-hot stage, the furniture industry’s future development lead? This is our strategic issues of vital concern to the industry. We have some time ago, has visited the famous furniture enterprises in Guangdong Jin Fuya, Guangdong Senge furniture, empire furniture, we have the furniture industry trends dialogue with the industry experts. Jin Fuya furniture on "Happy Inn" and other brands operating conditions; Guangdong furniture on Senge’s "Jiaozi Orchestra", "Families with children," "Xing Li U.S. House," "Law Man House," "Family Man Law" "ABC" series nearly two years of rapid development in the country; dynasty furniture on how to create high added value and improve the brand image of all his views expressed. After analysis, we believe that:  Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair

Brand war will replace the price war, the quality of war

Price war has been in the furniture market in the field of furniture sales in the middle and low willingness to adopt as a means of productivity on their own, rely on advanced equipment and management, rely on relatively smooth marketing channels such as lower production costs, to provide benefits to consumers prices. Rely on price war can effectively beat the opponent, dealing a fatal blow to the opponents. However, with the improvement of production technology, business awareness of the cost. Advanced equipment and management has become a common phenomenon in the industry, price wars are no longer the core competitiveness of enterprises. On the contrary, due to price wars reduced the company’s profit margins with less regard for the quality of the product, process more crude, material getting worse, eventually make the product more and more consumers prefer not to have been out of the market .

Quality of war, is a rely good product quality, good service to capture the market and win customers as a marketing tool, the quality of war in the process, the company will put more costs, but if you pass on this burden customers, will inevitably lead to psychological conflict guests, which is fatal to quality war.

With the people’s material living conditions continue to improve, the brand product cheaper products than the broader market. Brand makes the customer is willing to accept higher prices to have a wider profit margin. Therefore, the furniture in the future marketing, branding war will replace the price war, the quality of war.

Production base to cheap labor and cheap materials with regional metastasis

Furniture manufacturing is labor-intensive industries, requires a lot of manual operations, which makes low-cost labor regions with large advantages in transportation, furniture and products for disassembly has provided the possibility to reduce transport costs, making many investors who choose this type of area in the plant.

Furniture Material generally larger, a lot of wood procurement, manufacturing enterprises must make a heavy price to pay to avoid this, many companies built their production bases near the origin of wood, saving a lot of cost.

Brand building and separated from production and operation

In order to more effectively capture the market, existing furniture manufacturing and marketing industry, the development will be toward the poles. Part will be the brand of professional business, they run a brand rather than the product itself, and some did not even plant. Another part will be the professional production enterprises, and they may not have to consider the market, do not distribute themselves entirely from the single production under the brand operators. This brand building and the separation of production and management, and financial help to concentrate on production volume and brand building, to the subtle division of labor develop in the direction. Order type of production to the development plan is conducive to production. So that marketing can focus on building strong brands, it is possible to brand to overseas development. For example: Guangdong Senge Furniture is committed to professional young children furniture, Korean furniture production, adult plate mid-range products; dynasty furniture to focus on high-end furniture products.

There will be more enterprises to "copy" has acquired small and medium enterprises

Brand enterprises succeed, the time when the orders sometimes feel inadequate capacity of these enterprises in addition to expanding the production scale, we will also entrust other enterprises. But sometimes its technical capabilities, equipment problems and other reasons, often can not guarantee quality, so there will be to "copy" has acquired the practice of small and medium enterprises.

The so-called "copy" is in accordance with their business model, management style and approach to requirements and specifications of the acquired businesses to result in the production of the enterprise management, quality management for their own requirements, so that product quality to achieve the desired level. This "copy" means the acquisition will save money for the enterprise, so that to guarantee quality and delivery. Far faster than their own to expand the production scale.

Design, materials and production trends

1, furniture design will be "comfortable" and "practical" and "functional" direction.

2, Western culture will be more integrated in the design of furniture together.

3, return to nature and abstract design will be bright.

4, user self-installation of the furniture will be more general, high utilization of small furniture will become mainstream.

5, new furniture materials will continue to emerge. , ,