May 17, is the annual World Telecommunication Day, World Telecommunication Day of this year’s theme is "ICT for a better city life", and this year’s Expo theme "Better City, Better Life" is one of a tacit coordination. When we are full of vision for the future of urban life may think of our country, then the wider rural? Our furniture industry, for example, until today, whether we have put in the furniture industry had a lot of thoughts in our rural market to? Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa ............................................................... Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair.

According to "China Urban Development Report" that 2009 volume, China has entered a period of accelerated urbanization, by 2020, China will have 50 percent of the population live in cities by 2050 in China, 75% of the population living in cities. This fully shows the city’s position in the future and importance of life. The process of urbanization in China are accelerating progress in the urban market is the furniture industry remains the main battlefield. The development of rural areas more quickly, rising purchasing power in rural areas, has become a force can not be ignored, as the report points out that now can not re-use of rural and backward rural areas before the concept to replace some of the development of good living in rural or even better than the city.

Several years ago, China’s furniture industry has realized that the rural consumer market is a fat cake, but until today, many rural residents, or are still crying out: "is where our furniture brands do?" Prior to "bringing home appliances "The launch triggered the furniture industry’s big brain, that" furniture to the countryside "concept. As the analysis of furniture industry, county, township market is indeed plenty of room for development, but would like to quickly turn on the rural market is not easy. The first is whether the enterprise to understand the characteristics of rural consumption, and the second is the issue of sales channels. Many real problems encountered in production and management is positioning the furniture business for 12 product markets, and their difficulty is that, without contact with the rural market, rural markets do not know, do not understand the consumption level of peasants. The sales channels, professional furniture shopping malls in major cities over competition in the small city of just popular, but rarely in the county on the scale of the furniture market, let alone a town, all enterprises need to face this problem. In brand awareness, the home appliance industry has a lot of brand awareness is relatively high, but the furniture has not formed such a brand, what brand of furniture what does and what the brand furniture manufacturers producing goods, the farmers know relatively vague. There is also a network problem. Developing the rural market, not like in the first and second as market competition, relying on well-known stores to quickly capture the market share and low market share of rural furniture, small scale, decentralized network, furniture companies need to have innovation in marketing. "Furniture countryside" was a good idea, indeed difficult to implement.

Indeed, every enterprise has a pursuit of profit above all in nature, can not forget that the pursuit of profit, to talk about social responsibility. First price is a disincentive to many popular furniture brands in the rural areas the most important one of the reasons. The previous year in 2009, "5.17" World Telecommunication Day, the Chinese 3G market, the official full launch, in 2009 it is called the first year of China’s 3G, it means that China officially entered the 3G era. However, a year later, "3G era," but far from it as expected, a recent survey showed that almost Liu Cheng respondents do not recognize "3G era", while the rates are too high into the 3G hindered the development of important reasons for popularity as spans in front of a mountain of ordinary consumers. With the first anniversary of commercial 3G trial coming three communications operators have to adjust rates on 3G, try to secure more 3G users, 3G price war for tariffs. This situation with our furniture industry market conditions in rural areas have some similar. In March of Guangdong’s Dongguan, Guangzhou, Shenzhen Furniture Fair, have you ever see any other company or advocacy-oriented product presentation is aimed at farmers, the rural market for it? Especially large corporate brand, is there any one company is located in the 34 markets, products in accordance with the needs of rural residents produced? Their prices enough to discourage a lot of rural residents.

Some people would say that is not how our furniture business, "puerile" to develop the rural market, but as a business theory called 28 laws, 28 more than the law also known as Bale’s law is the late 19th century early 20th century Italian economist Pareto asked the invention. He believes that in any group of things, the most important and only one small part, about 20%, although the remaining 80% of the majority, but it is secondary, so called 28 rule. "Principle 28" who is "important few" and the "trivial many" is the abbreviation also. He said: In any given group, usually only a small number of important factors, is often not an important factor in the majority. Therefore, as long as the control of an important minority, that is, control of the situation. Reflected in the number of proportion, generally is 2:8. This is a very wide application of this is the "vital few and trivial many - 2 / 8 Principles." Iridium born to a noble (the background is the famous Motorola), it launched Iridium phone - "anywhere in the world can open up the phone" technology advanced unparallelled anywhere, can be one such "favored "but after two years have put into operation declared bankruptcy, why not? In addition to operating various mistakes, the most important is what it cost me to pursue a "global coverage" ideal. Do not forget, over 80% of the Earth’s surface is inaccessible ocean, polar and high mountain, in order to include these regional communications network, Iridium is not only to launch large satellites, but also the burden of huge maintenance costs of its functioning, but these places can generate the profits minimal. These costs will eventually have 20% of that area by another user burden, it is caused by Iridium phone prices are too high, can not and ordinary mobile phone competitive reasons. Furniture enterprises to open the rural markets, this will have to consider the enormous cost, the cost of this great ability to bring the company in exchange for higher profits and long-term favorable development. Many rural residents of the requirements of the furniture is cheap, but the reality is telling us this is just a wish.

Our countryside is a very broad furniture market has great development potential, but in any case, this is an ideal model exists in theory. After all, rural areas and cities, due to economic conditions, ethnic habits, age structure, cultural level, and many other differences, the preferences of the furniture is also different. Marketing of our furniture manufacturers, merchants do not go to rural areas to understand and do research on the cost of doing the budget before the investment in the rural market, or there is a big concern, and for the pursuit of faster expansion and greater market share, more more bloated profits resulting institutional, information poor, lower quality, public relations crisis, the large enterprises while back Toyota disease, "recalled the door," HP’s "quality" incident just made a very good interpretation, which Hewlett-Packard also advertised to the six markets in depth. Therefore, "furniture, so that rural life better" from this stage, extensive areas of China, this is just a utopia! Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .