Furniture was very popular Internet marketing channels to 81% of new business profit

Furniture distribution company to produce small and medium family-sized, comparable with other mature industries, furniture industry overall management skill, poor awareness of contemporary marketing management, lack of competition in the market system and management of nothing, Raiders, most companies use is the single contrast competitive practices is a low surface appearance of structured competition. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Bucket Chair Tulip Arm Chair Eames plywood dining chair Eames Side Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Eames Round Table Eames Conference Table Danish office chair Charles And Ray Eames Office Chair Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames High Back Mesh Office Chair Eames Soft Pad Group Side Chair Eames Softpad High Back Office Chair Eames Style Aluminum Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair.

It is understood that the traditional furniture retail model to operate the main booth rental, furniture producer and does not directly touch the consumer, but the format will be the product of the wholesale dealers issued to the sale, the market price of the furniture is difficult to control. The dealer rental and decoration stores invested a lot cheaper to consider for itself, do not want to minimize profits, which makes the traditional home shopping sales of goods difficult. At this moment, dealers operating under their quality and strength of the limitations can not provide the best service to consumers, consumers and create a business can not get rid of embarrassing themselves. Proven business model that is difficult to ensure that consumer interests, but also appeals to the needs of the market can not.

According to understanding, in order to achieve the most optimal price shopping, many consumers are starting to experiment with new acquisition format, such as network buy, factory direct sales, etc., it is clear that traditional sell to dealers as the main model is challenged, has become an indisputable fact.

To fill the lack of traditional sales channels, but also to store saved to pay the high rents, some manufacturers began to produce experimental chain, and quickly drew industry applauded in unison, many people that corporate responsibility, furniture chain will furniture sales in recent years is the only way.

Introduce to the industry, chain stores and distinctive features, the extended chain arrived in the furniture industry, the eyes still have a sense of freshness and strangeness. In fact, this business model has been popular in the world, more than 100 years. As early as 1865, the United States Singer Sewing Machine Company began franchising business, later becoming the retail, catering, service organizations over the use of business format. Chain has extolled the advantages of economies of scope, the scope of benefits achieved; brands and keen sense of service; can be advanced another way to standardize management. This mode of operation produced factory made the first of the new and higher requirements: sharing a brand, an image of the tree, manufacturers must not only have unique products, sales and services, and also have the ability to maintain this advantage to ensure a chain of healthy and stable development. As a franchisee, in operations to comply with the requirements of manufacturers, unified name to store appearance, uniform purchase, unified price, unified service, in other words, business as long as manufacturers follow the standard requirements; cloning; on it, not only simple and easy, and manufacturers under the brand reflect the unity of body and soul can easily reach the effectiveness of future infinity.

In addition to chain business model, the home network marketing has become more popular, this situation except by the market competition, businesses eager to break through the edification of factors, the deeper reason is the fragmented ideas and essentials consumer spending is making a change.

A survey shows that 81% of home businesses for sale in the last year, the network is profitable, 76% of the businesses sold the year before the network is profitable. Inquire about this result, the diverse shopping responsible person approved statement. Chengdu, a well-known brand of furniture general distribution statement, before the previous two years, some companies began to notice a strong network of marketing, but since then web site is to promote the role of corporate reputation. Difference between the market now, and people start to really pay attention to mining the nature of online marketing to bring value to expect better with less access to new channels.,

2010-6-22