The development trend of China furniture industry: fine scale brand

With the global economic recovery, improving people’s living standards, more and more people started to pay attention furniture. Throughout the past 10 years, the Chinese furniture industry has experienced a rapid development period. During this period, the furniture industry in the development of volume expansion mainly dominated initially established a comprehensive, well also with the international standards of a complete industrial system, furniture products have reached a meet the people needs and international markets. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Bucket Chair Tulip Arm Chair Eames plywood dining chair Eames Side Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Eames Round Table Eames Conference Table Danish office chair Charles And Ray Eames Office Chair Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames High Back Mesh Office Chair Eames Soft Pad Group Side Chair Eames Softpad High Back Office Chair Eames Style Aluminum Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Eames Low Back Softpad Chair Eames Aluminum Office Chair Eames Meeting Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Saarinen tulip oval dining table Tuplip Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Barcelona Coffee Table.

In the next 5 to 10 years in the international furniture industry, the context of the transfer, the Chinese furniture industry will enter a second period of rapid development. Modern technological advances for the growing scale of furniture production, costs and prices will soon break the dramatic changes in the existing competitive landscape; the introduction of automated production line must increase the investment in fixed assets, is bound to reduce labor costs and productivity; scale production and standardization production possible. In the new stage of industrial development, competition in the furniture industry, would be necessary to upgrade.

The face of fierce competition, China’s furniture industry should take what kind of sustainable development? This is our strategic issues of vital concern to the industry. Focus on furniture, furniture, online shopping in the U.S. Le Le Huang head of network analysis, the Chinese furniture industry in the next five to ten years a wide range bound through a massive industry consolidation, a large number of small and medium enterprises will be eliminated, companies will rely on a small number of outstanding brand, quality, service and scale in the industry in the future will be towards the fine Chinese furniture industry, scale, brand three directions.

Fine:

Furniture industry is the traditional manufacturing industries, the technology less demanding, since the private sector, "carpenter" on the economically backward areas are still playing the leading role of furniture manufacturing. Many furniture companies from this workshop-style furniture, then gradually expand the scale of additional machinery and equipment. It is precisely because in such a way, part of the furniture industry is very extensive in the management. Extensive type management, resulting in specific, operational and execution is not strong organizational structure and functions of the orientation is not reasonably clear, more levels of management, management efficiency is very low.

Furniture industry competitive in the details of the competition, the nuances manifest effort. Details of the impact of quality, taste the details of expression, the details show that difference, it seems. Value lies in the details of valuable creative, be unique. Modern society, people are seeking more and more, fine furniture market stress management, the details can often reflect the company’s professional standards, highlighting the inherent quality of the business, and improving product quality.

Scale:

Looking at China’s furniture industry, we find that the regional agglomeration increasingly obvious, and we also found that China’s furniture industry is still based on small and medium enterprises as the mainstay of the industry. Industry concentration is very low, not yet a business more than 1% market share, only a handful of large-scale furniture enterprise in China. This is the side of double-edged sword. Advantage of the furniture industry with the industry through the development of this good opportunity, sailing, the pathway forward. However, those poor management, lack of competitive small enterprises will be phased out bad luck.

Recent years, a number of furniture companies factories and industrial parks was accelerated, with the advances in production technology and the introduction of advanced production equipment, the furniture industry, mass production became a necessity. Furniture industry continued to expand production capacity, will bring a sharp price decline; With the increase in labor costs and furniture industry, the lack of skilled workers, then the left margins small and medium enterprises will become smaller and smaller, a large number of SMEs will gradually disappear.

Brand:

Consumer furniture consumption concept is being turned by the amount of quality consumer spending, consumer brand furniture era is coming. It is not simply the requirements of the furniture is functional, especially for decorative aesthetic needs, Akira is more individual needs. With the economic development and people’s life took a radical change, people will certainly need to move furniture, health, environmental protection, brand direction.

With consumer awareness of the depth of the furniture products, furniture, more consumers will establish the concept of consumer brands, more emphasis on the aesthetic and artistic furniture, and more attention to consumption of high-quality furniture and services to enjoy. As competition intensifies, many companies increasingly focus on packaging, product competition evolved into a brand from the competition, more and more big companies advertise through public media card. Poor brand image, technology and limited capital of enterprises will be increasingly in competition at a disadvantage.

U.S. network called Lele furniture, Chinese furniture enterprises must strengthen the business foundation management, the strategic importance of improving the competitiveness of enterprises, improving their human resources development and management, to build good furniture brand, and actively respond to the upcoming competition. ,

2010-6-22