Exhibition furniture stand on leveraging new starting point in Sichuan to show "ambition"

July 3, about the eleventh International Furniture Fair opened in Chengdu. June 30, the reporter learned from the organizing committee, the furniture industry in Sichuan has a strategic cooperation agreement signed international brand chain stores - Meikailong (see map) team will be participating, responsible for new capital construction of the global furniture, building materials CBD and operation of the Xiangjiang Group, will also be unveiled at the show. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Bucket Chair Tulip Arm Chair Eames plywood dining chair Eames Side Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Eames Round Table Eames Conference Table Danish office chair Charles And Ray Eames Office Chair Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames High Back Mesh Office Chair Eames Soft Pad Group Side Chair Eames Softpad High Back Office Chair Eames Style Aluminum Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Eames Low Back Softpad Chair Eames Aluminum Office Chair Eames Meeting Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Saarinen tulip oval dining table Tuplip Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Barcelona Coffee Table.

Furniture Import and Export Chamber of Commerce executive vice president of Sichuan Province, the Secretary-General Rongyu Wei said that this unprecedented’s Furniture is the furniture industry in Sichuan targeting the national market, ready for another new start.

Layout of a city brand Furniture collective debut Relying on 23 markets in Sichuan furniture industry started to face increasing competition in the grim situation, to strengthen and expand a market expansion is a natural choice; Sichuan furniture to be true of the country, also need to be in the primary market as. District officials said Meikailong Jiangsu and Zhejiang, Sichuan, quality furniture, furniture market rigidity is an essential requirement. August, Hangzhou Yifeng Meikailong shop in an area of 20,000 square meters of Sichuan furniture outlet centers will be opened, together Imperial standard, wave degree, all friends, pioneers, etc., more than 70 furniture brands in Sichuan This group appeared, sounded the clarion call to a market advance. Allegedly, this is the largest since opening Meikailong first settled in the recruitment of furniture brands means Sichuan cluster into high-end furniture store brand, to achieve a strategic breakthrough in the coastal markets.

It is reported that the next three years, Meikailong open a new store each in Jiangsu and Zhejiang area set aside a certain percentage of the area will be used to establish the "Sichuan Brand Furniture Outlet." Zhejiang area in accordance with the development plan Meikailong 3 years will be in Wuhu, Hangzhou and other cities to open 15 new stores this year furniture will be stationed in the film area of Sichuan’s 10 old and new stores. Industry experts said frankly that this piece of furniture in the Sichuan region is almost empty, just use Meikailong strategic distribution platform.

Sichuan furniture industry is also actively planning a large development. Currently, Metropolis is the world’s best building materials furniture CBD, completed, it will realize an annual turnover of more than 100 billion yuan.

Sudden emergence of strong and big industry, cutting-edge brand In the furniture industry, all Friends of the furniture, beloved daughter, Tiger Tiger has always been known as the Sichuan furniture furniture "Troika." However, the reporter recently learned that the apple and two tiger furniture will not participate in this year’s show, and degree of first-line furniture brand is winning in waves of 2,000 square meters of the largest booth.

In response, industry analysis, "Troika" of the brand and large production capacity, second and third tier companies unattainable, the possibility of breaking the reorganization does not occur for the time being. But a group of furniture, such as wave degree, good landscape furniture, southern furniture brands such as first-line is their sense of innovation, brand building, marketing strategy market share rapidly.

Facts are true. With the investment of 1.5 billion yuan, covers an area of 1,200 acres degrees Sichuan Guanghan wave starts Creative Industry Investment and furniture construction, furniture shout rang degree waves into the ranks of China’s largest furniture manufacturing base in the slogan. Long degrees Furniture chairman Zhou said the bridge, attempting to use this platform Furniture, waves to the degree of interpretation furniture industry continued to grow in strength and confidence. There are also generous pioneer furniture, since the first quarter 2009 launch of wealth - "to catch the express train pioneer wealth, round your millionaire dream" big store strategy, the pioneer of 4S stores quickly established in the country, part of the distribution become a pioneer in business is the first million-level rich. This year, the pioneer company another telling, as the upgraded version of the 2009 strategy, "a pioneer in hand to create a life of wealth" will comply with the company, 4S stores of 1,500 square meters provide financial support for hundreds of million.

Line expansion of the brand culture is also reflected in the transmission of furniture. To Royal Standard, for example, companies in the development process continue to enrich the product categories, innovative design, location full-service awareness. Royal Standard, chairman Zheng Hongxin home that will completely change the way consumers buy in the home when supporting differentiated brand style, services, decentralization of annoyance, because the emperor is not only the standard household consumer products to the demand function , it is a kind of spiritual aspirations.

"Sense of innovation, brand building, marketing strategy, has enabled more and more first-line furniture brand, Sichuan became the integral part of the furniture market." Rongyu Wei Sichuan furniture prospects in China. ,

2010-7-1