Group transfer to the mainland, Shenzhen furniture a new historical turning point coming?
Coastal industry moving to mainland China in recent years the risk of thunder, little rain, these coastal furniture company in the Mainland, the extent to which needs to open a new production base?
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Recently, Hennessy (Hong Kong) Holdings Limited (Hong Kong main board listed HKG 0396) president of Song Qiqing, Italy Dart sofa Manufacturing (Shenzhen) Co., Ltd. Chairman Zhu Ruiping interview answers were given, a historic turning point is at hand.
June 26, Shenzhen, Shenzhen Furniture Association, more than 20 leading brands of furniture, the just-concluded visit stores in Wuhan and related activities, and immediately rush to Wenchuan, and leading discussions related Hanchuan City, planning the production of industrial layout. In Wuhan, Shenzhen furniture Baotuan build brand image stores, and with the same time, a model factory in Shenzhen furniture industry only started to be location, coastal furniture industry transfer to ring, "first of a series."
Hing Lee (Hong Kong) Holdings: the first transfer of soft furniture
"Industrial shift in sensitivity of the higher cost of logistics industry will be first," Hennessy (Hong Kong) Holdings Limited President Song Qiqing, in Wenchuan, said acceptance of the interview, consider the proximity of construction in the Midwest soft furniture production lines, closer to the market.
Past the export and domestic sales of furniture Hennessy Group, the ratio of 50% each, since the impact of economic environment, the proportion of domestic sales to increase to 65%, exports compression. Song Qiqing that forecast -> RMB appreciation if 2,3 percentage points, can be digested by intermediate links, but if you go beyond this range, the proportion of domestic sales also increased as expected.
At present, because a second tier cities market is nearly saturated, the domestic incremental hopes three, four markets, Hennessy Group to consider, within this year, Wuhan, Chengdu and surrounding areas, soft furniture production base, concentrated in mattresses, sofas and other items . Transport costs have accounted for the current mattress nearly one-sixth of the total cost of the ordinary mattress shipped from Shenzhen to Wuhan, one-piece transport costs by up to 300 yuan.
Song Qiqing upbeat Hanchuan, close to Wuhan, a large logistics center of a large commercial area, 500 km range to cover the market radiation urban agglomeration, Anhui City Group, Chang King 9 Cities and City Group, Hanchuan local government support for the furniture industry, large, rich labor resources.
Italy Dart: The northward shift of the production line is very simple
Italian sofa Dart Manufacturing (Shenzhen) Co., Ltd. Chairman Zhu Ruiping, when the transfer of industry "expanded store-opening" problem, is more radical. Zhu Ruiping Biao Shi, production line moved north, not a difficult, sofa supporting supply companies are basically concentrated in the Yangtze River Delta Liu Yu, Shenzhen and Wuhan, the radius of the basic Yizhi supplier, production line of fixed assets Touzi not large, mostly plant production sites Cheng Benhe building.
Furniture Industry in Shenzhen and other coastal areas have been restricted space, starting from 2008, the furniture industry in Shenzhen to take to think of is already impossible, and including in the Pearl River Delta and the northern part of Guangdong. Industrial land and labor resources do not support the expansion of furniture industry.
Zhu Ruiping laughing, his boss is not the same as with other furniture, not a carpenter born, fought from the household appliances industry, furniture industry, the "late admissions" and see the home appliance price war, industry reshuffle, bringing the collapse of several large appliance manufacturers. He felt a sense of the current crisis in the furniture industry is not strong, the market large and small scale enterprises, the size of 5,6 million nationwide furniture business, and if an industry focused on the coming reshuffle, to have survived 5,6 1000 pretty good, enterprises do not become bigger and stronger, waiting for fate will be merged or closed. North, as the inevitable choice furniture industry in Shenzhen. ,