Market into a consolidation period furniture channel operators to re-invent coordinate development

With the rapid economic development, furniture market concentration becomes higher polarization significantly, location and more accurate, underachievement competition in the market have been out. At the same time, the survival of enterprises have begun to gradually improve their market management, compression circulation, decreasing agent, to make direct proportion to more direct access to the market, gradually weakened the power of channel operators. Recalling the channel between the operators in this role can be said is how many happy misery. Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Bucket Chair Tulip Arm Chair Eames plywood dining chair Eames Side Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Eames Round Table Eames Conference Table Danish office chair Charles And Ray Eames Office Chair Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames High Back Mesh Office Chair Eames Soft Pad Group Side Chair Eames Softpad High Back Office Chair Eames Style Aluminum Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Eames Low Back Softpad Chair Eames Aluminum Office Chair Eames Meeting Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Saarinen tulip oval dining table Tuplip Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Barcelona Coffee Table.

Success Xiao He: an occasion to the rapid expansion of commercial channels

Furniture industry for nearly 30 years of rapid development momentum, the industry’s production base, the first cluster development based on family workshops to large-scale development gradually. Thousands of years, many famous domestic enterprises influence national and even international, channel business in the meantime played a significant role. Some years ago, dealers in the industry in power for almost the status of the market for a new brand, with the help of local channels for business expansion is successful, "shortcut" by using a powerful distribution channel operators ability to distribute goods to all 23 regions, and as soon as possible at the local base, and growth.

This leads to some local dealers began to dominate the strong power, which went into where to enter. However, for many of the hands of the dealer more than a brand agency, they tend to maximize the chain in the market to seek profit, these dealers will not only occupy the majority of the local market share, also enjoys high reputation locally. Therefore, enterprises can only swallow the bitter water since, after all, they Shing Chuen brand reputation in the local market.

Xiao He also lost: channels usher in a turning point in business

Any development of the industry have had its life cycle, beginning in the industry, many brands in the business channel, the market distribution is not mature, can only rely on the channels. Enterprise was the "compromises" have condoned the channel operators rampant, wanton destruction of the price system, leading to market disorderly competition, a multi-brand price, the market environment has been ruined and there is no progress to reverse the wheel of history, brand complicated the market will eventually be re-sorted, in the case of unstable economic environment, corporate brand on the one hand to face the challenges of the domestic counterparts, on the other hand, to meet the challenges of the international brand was launched, the last is not survived the pack of orders Brand is the right inone company. In successive rounds of innovation, the channel providers already lost the initial advantage.

Into the depth of the market adjustment

With the furniture industry changed the brand concentration high, many companies in the impact of spare, the beginning to the bigger and stronger, when companies large enough scale, have a strong self-funding and the necessary channels of power, the enterprise moves away from its reliance on distributors, through a series of measures to channel flat, re-compete in the industry to its own initiative.

Recently, reporters learned that the furniture industry has entered a deep period of adjustment, the polarization of the market began to highlight, brands began to pay more attention to their own reputation and positioning, Chinese-Japanese, Italian style, full of Friends and other industry leaders are strictly their brand positioning of each dot the city, a sales agent for 10 years in the furniture Mr. Chang told reporters that Ningquewulan, if not meet business requirements directly removed. They channel providers have a strict system of price controls, each brand has its own mode of operation involves the formation of the price system sales model, business philosophy. "Dealers in the price melee has passed, but this does not mean that their benefits will be reduced." ,

2010-7-1