Furniture industry in transition from intensive small profits into huge profits must go

Years, the furniture market by price inflation, financial downturn, the property market swings and other factors, the domestic market fell about 50% over the same period; appreciated by the people, raw materials prices, labor costs, and the U.S. economic downturn, and many other factors, Furniture exports fell 60% year on year, tough market conditions make furniture business from the "Spring garden" into "a thousand miles ice." Modern Classic Furniture Eames Office Furniture Eames Office Chair Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Panton Chair Knoll Sofa Chaise Lounge Chair Womb Chair Isamu Noguchi Coffee Table Tulip Chair Brno Flat Chair Eileen Gray Daybed Barcelona Daybed Barcelona Bench Bocca sofa Isamu Noguchi Freeform Sofa Le Corbusier Sofa LC3 Le Corbusier Sofa LC2 Marshmallow Style sofa Kubus Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectionl Knoll Grande Corner Sectional Sofa Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Eames La Chaise Bubble Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair Corona chair PK22 PK20 Basculant Chair LC1 Heart Shaped Cone Chair Vitra Verner Panton Cone Chair Rocking Chair Garden Egg Chair Wassily Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Danish Wegner Wooden Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Costes Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Bucket Chair Tulip Arm Chair Eames plywood dining chair Eames Side Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Eames Round Table Eames Conference Table Danish office chair Charles And Ray Eames Office Chair Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames High Back Mesh Office Chair Eames Soft Pad Group Side Chair Eames Softpad High Back Office Chair Eames Style Aluminum Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Eames Low Back Softpad Chair Eames Aluminum Office Chair Eames Meeting Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Saarinen tulip oval dining table Tuplip Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Barcelona Coffee Table.

Recently, I visited the music from the furniture in the city, I heard the voice of many similar: "off-season, businesses have suffered," "poor business year after year", "Now market competition is too intense" ... ... It is reported that April to July each year is relatively cool furniture selling season, this year’s off-season it is unlikely the market is a battlefield. Natural selection, survival of the fittest --- both biological laws, but also rules of the market. Therefore, 2008 will enter a new round of shuffling and re-structure.

Export market continued to drop has been learned from last year in June and July the two countries have introduced restrictive foreign trade policy. First, lower export tax rebates, this has led some companies to survive through tax rebates and export foreign trade company can only hovered outside the gate. Second, approval of MSC area is no longer processing enterprises (OEM), only allows the processing enterprises to go to China’s central and western regions.

In fact, these two policies is to restrict exports completely. Why do countries restrict the development of export-oriented enterprises, the main reason is that China’s foreign exchange reserves too, has now become the world’s largest foreign exchange reserves. But now the dollar is a hot potato, eat a token gesture. End of this year, the dollar may drop to about 6 yuan, so the export of the enterprises to properly assess, in the end not by more than 6.5, but by 6. In this way, the more dollar reserves, the greater the loss of China. Why China will not throw dollars? Because the dollar store too, the more we throw more and faster, it will more and more and then drop quickly, this is the state does not encourage a lot of reasons for the export of furniture.

While China remains the world furniture export superpower status, but anti-dumping, rising raw material, -> RMB appreciation, decreased export rebate rates, and rising labor costs, internal and external factors, has resulted in the country (see map ) with the export growth rate continued to drop, music from the furniture market this year by more than 60% of exports of the living space seem more narrow than in previous years, according to surveys, and now to music from the procurement of foreign businessmen and the daily number of loaded container fell from a year earlier about 50%.

The highly competitive international market, domestic market disruption caused by many of the past, mainly export-oriented large companies fought in the domestic market, most of these businesses and large enterprises by foreign investors, who fought in the domestic market, most extraordinary your opinion, wealth, regardless of product design, quality assurance, technology research, or market development, marketing ideas, the provision of service are independent shortcut, this has had on the Bank on the domestic market increased by more intense competition.

According to the data released by the State Association, the domestic market has been maintained for many years more than 15% growth in annual sales volume exceeded 400 billion yuan. This extremely large cake continues to attract a large number of enterprises to enter the furniture market, with the corresponding business area of the Chinese furniture market also grows, this one, especially well-known brand stores and business area shopping centers over 200,000 square meters of the Big Mac Professional The most prominent emerging markets, leading furniture stores from the original 12 class market has been the rapid expansion of the market to 34 categories, resulting in the domestic market competition throughout China’s urban and rural markets can be said that competition in the furniture market is now everywhere, not without, coupled with the rising commercial rents, labor and materials costs continue to rise. To have been in the market competition to the sea in the far-fetched the company is out of breath. Therefore, in the music business and production from, and Longjiang furniture sales to the advertising post office, leasing and manufacturers will find Wangpu transfer of advertising. It is understood that some small and medium enterprises can not survive forced to change jobs or liabilities "absconded" phenomenon occur.

The development of any industry are from the divergence to intensive, from the huge profits to low-profit, "20 years" from the initial stage of the industry to shuffle stage of "conventional" rules of the furniture industry is no exception. Therefore, the furniture industry in 2008 will be a critical year, market competition and the market and the market situation more from the international to the domestic must undergo a rigorous test. Accommodating the sea, Who Is Winning? Who will out? Believe that only the market have the final say and the initiative remains to be seen. ,

2010-7-1