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Build furniture brand into a brutal industry reshuffle inevitable survival of the fittest
What is the brand? Chinese Characters and very luxurious, first using "products" in terms of character, quality are three words I, we all know you, talk with each other, and then do word of mouth brand to be called brand. Is to bring the brand owner of premium, resulting in a value-added intangible assets, his carrier is used, and other competitors products or services distinguished name, term, symbol, mark or design and composition, value-added source comes from the mind of consumers form an impression on its carrier. Take the car is concerned, not many people usually sit-Benz, drive a BMW, but BMW-year-old child was able to understand. Furniture industry including women and children can do like this it? Li Ka-shing, said, "We look for customers easy to get, but the customers come to us much easier to handle." Focused on Internet sales of U.S. furniture furniture network Mr. Huang Hui Lele said, "Even if we do not know where the customers, but some Customers want to know where we are. Chinese furniture would have to build their brands better. "
Furniture industry to enhance the sense of responsibility to be
March 2007, CCTV broadcast a two sets of suspected formaldehyde content of a well-known brand of furniture in the furniture industry, exceeding the program has created a stir, furniture, environmental issues once again become the focus of media attention. Subsequently, the city of Guangzhou Quality and Technical Supervision on the panel furniture production was monitoring sampling showed formaldehyde into the three-panel furniture exceeded Guangzhou, at the same time, local quality inspection departments to increase the sampling intensity of furniture products. Thus, affected the country’s quality inspection crisis began.
Health, safety, environmental protection, green Ying De minimum requirements consumers, but now it is because many poor Zhi Zao Shang Sheng Chan a lot of Bu Objectives products, the Qi Zhong especially formaldehyde exceeded the most serious, giving consumers the tremendous damage . Formaldehyde door event in the consumer life played out one after another with, consumers have even had a panic, deeply felt invisible, "and personal attacks." Furniture industry once again appeal to the integrity and health, quality inspection departments to remedy the situation, although as not later, but in the end whether to rebuild consumer confidence? Production quality inspection departments should make the process of supervision. Of course, here there are not only monitoring, more importantly, manufacturers can proceed from the overall situation, abandon the pursuit of short-term interests of luck and psychological, is indeed taking into account the interests of consumers, can the company do long-term. Furniture brand building, like people, you need an early age to give him a good education and good environment, good thinking and models, so that he can adults. Furniture Brands necessarily need to maintain and shape, sense of responsibility of enterprises should be strengthened furniture, furniture brands should first be established in a healthy environment green above.
Build our brand soul
Credibility is the soul of the brand building. In modern society, businessmen and traders, merchants and customers will expect the other party to honor the contract. Honesty is the best competition in various commercial activities means the soul of the market economy is a true entrepreneur gold card. Heavy furniture industry must eventually hold up business, integrity is the foundation for building furniture corporate culture.
The brand integration, R & D team include the promotion of talent, now of general crisis of confidence. Take a look at this year’s show, many manufacturers copying, standing at the brand perspective, there is no copy of the necessary furniture industry should rely on faith to build their brands, avoid copying the style of the industry, develop their own characteristics of the brand. Here we Lele furniture net sales of U.S. elephant furniture as one example. The material of elephant furniture, light-weight honeycomb panel board material as the furniture. Lightweight honeycomb board has a natural degradation, pollution and recycling characteristics. Thus, the elephant furniture is a green, energy saving, environmental protection, high-tech new materials. U.S. Lele elephant furniture net sales of furniture has been the consumer as "furniture made of paper." In this era of environmental protection, promoting low-carbon, elephant furniture, seek the development of innovation, integrity to get results, as a development of the times required by our consumers new products. ,
Furniture industry to enhance the sense of responsibility to be
March 2007, CCTV broadcast a two sets of suspected formaldehyde content of a well-known brand of furniture in the furniture industry, exceeding the program has created a stir, furniture, environmental issues once again become the focus of media attention. Subsequently, the city of Guangzhou Quality and Technical Supervision on the panel furniture production was monitoring sampling showed formaldehyde into the three-panel furniture exceeded Guangzhou, at the same time, local quality inspection departments to increase the sampling intensity of furniture products. Thus, affected the country’s quality inspection crisis began.
Health, safety, environmental protection, green Ying De minimum requirements consumers, but now it is because many poor Zhi Zao Shang Sheng Chan a lot of Bu Objectives products, the Qi Zhong especially formaldehyde exceeded the most serious, giving consumers the tremendous damage . Formaldehyde door event in the consumer life played out one after another with, consumers have even had a panic, deeply felt invisible, "and personal attacks." Furniture industry once again appeal to the integrity and health, quality inspection departments to remedy the situation, although as not later, but in the end whether to rebuild consumer confidence? Production quality inspection departments should make the process of supervision. Of course, here there are not only monitoring, more importantly, manufacturers can proceed from the overall situation, abandon the pursuit of short-term interests of luck and psychological, is indeed taking into account the interests of consumers, can the company do long-term. Furniture brand building, like people, you need an early age to give him a good education and good environment, good thinking and models, so that he can adults. Furniture Brands necessarily need to maintain and shape, sense of responsibility of enterprises should be strengthened furniture, furniture brands should first be established in a healthy environment green above.
Build our brand soul
Credibility is the soul of the brand building. In modern society, businessmen and traders, merchants and customers will expect the other party to honor the contract. Honesty is the best competition in various commercial activities means the soul of the market economy is a true entrepreneur gold card. Heavy furniture industry must eventually hold up business, integrity is the foundation for building furniture corporate culture.
The brand integration, R & D team include the promotion of talent, now of general crisis of confidence. Take a look at this year’s show, many manufacturers copying, standing at the brand perspective, there is no copy of the necessary furniture industry should rely on faith to build their brands, avoid copying the style of the industry, develop their own characteristics of the brand. Here we Lele furniture net sales of U.S. elephant furniture as one example. The material of elephant furniture, light-weight honeycomb panel board material as the furniture. Lightweight honeycomb board has a natural degradation, pollution and recycling characteristics. Thus, the elephant furniture is a green, energy saving, environmental protection, high-tech new materials. U.S. Lele elephant furniture net sales of furniture has been the consumer as "furniture made of paper." In this era of environmental protection, promoting low-carbon, elephant furniture, seek the development of innovation, integrity to get results, as a development of the times required by our consumers new products. ,
2010-7-21
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