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Chinese furniture industry on how to develop the next five consumer trends Jie Mi
In 2009, the Chinese furniture market suffered a price inflation, financial downturn, the property market swings and other trauma, the domestic market fell about 50% over the same period. 2010, China is in the post-crisis era, compared with other countries, China may rebound in the country as soon as possible.
After this round of global financial turmoil, the international economic environment is changing. Golden age of Chinese exports is likely to be history, will inevitably lead to China’s low value-added, labor-intensive enterprises are facing a crisis and transition, but also Chinese consumers live in the era of belt-tightening. In this context, the second half of furniture consumption in 2010 showed what trend? Focus on the furniture network of sales analysis, said Mr. Wong, the second half of 2010, the furniture industry, consumer trend toward the 5 direction.
First, consumer access to the full participation of the times.
Today’s consumers not to consume regardless of consumer products companies have other up, consumers are no longer passive, they want to keep a dialogue with business, and do not trust the authorities, more trust their instincts and reputation, suggesting that marketing era of unity come.
Second, the emergence of low-carbon furniture.
Held in Copenhagen last year, so "low carbon" has become a topic of common concern all walks of life. This year, the theme of Shanghai World Expo - "Better City, Better Life", gives us life is full of low-carbon future reverie. As people continue to in-depth knowledge of environmental protection, low-carbon has penetrated every corner of society, and even become a way of life. U.S. Lele elephant furniture net sales of furniture, it reflects the direction of sustainable development strategies. The main material is the elephant furniture, honeycomb board, it is an environmentally friendly material with natural degradation, pollution and recycling characteristics. Elephant Furniture is a low-carbon, green, energy saving, environmental protection, high-tech new materials. It uses a ton of recycled paper honeycomb material, can replace 30-50 cubic meters of timber, greatly reducing the use of wood to protect the dwindling forest resources, but also to reduce our high cost of importing large quantities of wood. Even abandoned furniture, elephant furniture will only have a little waste, the whole process a low-carbon environment.
Third, the rise of health spending.
By melamine, H1N1 and other effects of the second half of 2010, consumer health concerns, degree of sharp increase, the natural, environmental protection products is more preferred, furniture, establish a healthy business environment to the product brand will bring more market opportunities.
Fourth, the appearance of fine living.
Paint at this stage of consumers, not necessarily buy high-end brand furniture can now show their exquisite life, but a little hard to get what you want exquisite living space, such as a decorated beautiful and comfortable home, As long as you have the creativity, anything is possible. Commodity products through furniture fashion to meet the middle-income consumers, but psychological, but also, their ability to buy the market, high-end furniture brands will compete in the high and low ends, to meet "all the people refinement" of the tide, the world’s top furniture brands must adjust the marketing strategy to launch the next step to meet the consumer market products.
Fifth, the rise of women’s consumer power.
According to statistics: Over the past two decades, the U.S. women’s income has grown 63%, while male earnings remained unchanged (+0.6%). 55% of American women in the family income accounted for half of total household income or more. In addition, the improvement of women in education, this growth is accelerating. Relevant data show that in the United States, women in control of about 80% of consumer spending, which accounts for the national GDP of 2 / 3. China’s third census, according to statistics, women account for 48.7% of our population, including strong consumption power, a greater impact on consumption of 20-50 year-old young woman, about 21% of the total population. Meanwhile a survey, consumer behavior in the family, women often serve as the family’s "Chief Procurement Officer" role. Especially in the home appliances segment, the wife play a major role. ,
After this round of global financial turmoil, the international economic environment is changing. Golden age of Chinese exports is likely to be history, will inevitably lead to China’s low value-added, labor-intensive enterprises are facing a crisis and transition, but also Chinese consumers live in the era of belt-tightening. In this context, the second half of furniture consumption in 2010 showed what trend? Focus on the furniture network of sales analysis, said Mr. Wong, the second half of 2010, the furniture industry, consumer trend toward the 5 direction.
First, consumer access to the full participation of the times.
Today’s consumers not to consume regardless of consumer products companies have other up, consumers are no longer passive, they want to keep a dialogue with business, and do not trust the authorities, more trust their instincts and reputation, suggesting that marketing era of unity come.
Second, the emergence of low-carbon furniture.
Held in Copenhagen last year, so "low carbon" has become a topic of common concern all walks of life. This year, the theme of Shanghai World Expo - "Better City, Better Life", gives us life is full of low-carbon future reverie. As people continue to in-depth knowledge of environmental protection, low-carbon has penetrated every corner of society, and even become a way of life. U.S. Lele elephant furniture net sales of furniture, it reflects the direction of sustainable development strategies. The main material is the elephant furniture, honeycomb board, it is an environmentally friendly material with natural degradation, pollution and recycling characteristics. Elephant Furniture is a low-carbon, green, energy saving, environmental protection, high-tech new materials. It uses a ton of recycled paper honeycomb material, can replace 30-50 cubic meters of timber, greatly reducing the use of wood to protect the dwindling forest resources, but also to reduce our high cost of importing large quantities of wood. Even abandoned furniture, elephant furniture will only have a little waste, the whole process a low-carbon environment.
Third, the rise of health spending.
By melamine, H1N1 and other effects of the second half of 2010, consumer health concerns, degree of sharp increase, the natural, environmental protection products is more preferred, furniture, establish a healthy business environment to the product brand will bring more market opportunities.
Fourth, the appearance of fine living.
Paint at this stage of consumers, not necessarily buy high-end brand furniture can now show their exquisite life, but a little hard to get what you want exquisite living space, such as a decorated beautiful and comfortable home, As long as you have the creativity, anything is possible. Commodity products through furniture fashion to meet the middle-income consumers, but psychological, but also, their ability to buy the market, high-end furniture brands will compete in the high and low ends, to meet "all the people refinement" of the tide, the world’s top furniture brands must adjust the marketing strategy to launch the next step to meet the consumer market products.
Fifth, the rise of women’s consumer power.
According to statistics: Over the past two decades, the U.S. women’s income has grown 63%, while male earnings remained unchanged (+0.6%). 55% of American women in the family income accounted for half of total household income or more. In addition, the improvement of women in education, this growth is accelerating. Relevant data show that in the United States, women in control of about 80% of consumer spending, which accounts for the national GDP of 2 / 3. China’s third census, according to statistics, women account for 48.7% of our population, including strong consumption power, a greater impact on consumption of 20-50 year-old young woman, about 21% of the total population. Meanwhile a survey, consumer behavior in the family, women often serve as the family’s "Chief Procurement Officer" role. Especially in the home appliances segment, the wife play a major role. ,
2010-7-21
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