"After 20 years of development, China has become the world's largest producer of furniture, the world's first export and domestic sales are increasing year by year." September 26, held in Xianghe, Hebei Province, "China (Western) transfer and northern markets furniture industry Resource Integration and Innovation Development Summit Forum ", Zhu Changling, vice chairman of China Furniture Association, said," After the 2009 financial crisis, into the furniture industry in China after 2010, production and sales situation is better, rapid export growth, showing the recovery of growth trends. "

He provides a set of data: 1 July this year, large-scale furniture industry in China total industrial output value 234 billion yuan, an increase of 26.66%, above-scale enterprises in China have now 5670. 1 July furniture exports 18.9 billion, an increase of 34%. "Recently, I and many corporate leaders have done to communicate the first half of this year, most enterprises are growing, an increase of 20% to 40%."

In sales growth, brand building furniture, also achieved remarkable results. "Furniture industry to accelerate the implementation of brand strategy, enhance brand awareness of furniture, furniture industry market share continues to increase brand sales increased significantly, reduced the homogeneity of furniture brand competition, opened the way for competitive differentiation. This year sales growth in the first half of the brand large, the furniture store brands, brand, product brand pace. "Zhu Changling said, the next step will encourage enterprises to implement brand strategy, build brand and product brands, enhance independent innovation capability, in a bid from the design, production, quality, service and other aspects of improving brand awareness and reputation.

"This year, our furniture industry is undergoing industrial restructuring and upgrading, the furniture industry has entered a new stage of development - from quantity to quality of the development process of development, focus adjust and optimize industrial structure, industrial upgrading." Zhu Changling, said most enterprises the technological transformation of product innovation, the traditional form of the extensive changes in manufacturing intensive service model for efficient, custom furniture, fast growth, industry growth of cross-project.

In addition, the furniture industry, the ongoing construction of the industrial chain. "Formation of furniture furniture industrial chain plays an important role in the development of the industry, from product design, raw material procurement, terminals constitute the entire industrial chain, problems can affect any part of the development of enterprises." Zhu Changling, said the nation's major industrial bases in the proceed with the integration of industrial chain, such as furniture Xianghe to gradually improve the industrial chain.

As a leading furniture industry in North, Xianghe Furniture City in northern China has become the biggest furniture collection and distribution center, in 2007 was named the China Furniture Association, in northern China furniture business capital. According to Chen Gang, director of the CMC Xianghe Furniture City, introduced in 2009, expand the area Xianghe Furniture City Hall 200 times, 180 million square meters; turnover expanding 200 times, up to 150 billion yuan. The first half of this year, the market sales of 15.408 billion yuan, an increase of 55.1%.