In the past 10 years, is the rapid development of furniture from the start to the golden period: the increasing number of furniture manufacturing enterprises; furniture production technology to substantially increase; furniture standards, quality and environmental management system international certification has made great progress; Furniture Fair is continually expanding. The furniture industry cluster, the formation of regional characteristics and furniture sales market is the rapid development of China's furniture industry is currently the most significant development results and the status quo.

It is foreseeable that the development of industrial clusters will become the mainstream of the industry, prompting industry, industrialization, intensive, and the supporting regional branding can be achieved. On the other hand, the natural form in Industry and Regional brand intends to focus, making the furniture industry gradually from the current development of competition for regional business competition - at least, to retain the polymer within the region and development of the common characteristics, and Externally, the expansion of the regional influence while maintaining a certain mystique. Thus, in a concentration area in the enterprise of some widespread unconscious or unspoken rules have become the industry intelligence value, but few people advertised.

Thus, we see that under such a situation, common, open, one-way mass communication model is not entirely suitable for industrial clusters spread.

On the other hand, Web2.0 interactive media technology that enable enterprises and between enterprises, consumers, and consumers, enterprises and consumers a more transparent relationship between the more closely.

In this new situation, we need to think about what kind of spread of the new strategy is more suitable for the current development of industrial clusters, and strongly support the enterprises to obtain greater and more sustained gains.

The rapid development of the park furniture industry cluster boundaries become increasingly clear

Pearl River Delta, Bohai Sea, Yangtze River Delta, Sichuan, northern-based 4 large plates and gradually formed a production and sales base of supporting industries; With the acceleration of the transfer of industries, increase the scale of interior furniture distribution center; including Liaoning, Jilin , Hebei, Hubei, Sichuan, Shaanxi, Guangxi, Yunnan, including furniture, construction of industrial park is being added push. Interaction of three factors, effectively promoted the industry cluster of China's furniture industry to the park for the physical segment of the furniture industry cluster is formed, and its regional boundaries become increasingly evident.

Sichuan Thanks to the strong government support, became the first building furniture industrial park, and try to gather effective aquaculture success stories, now the "River School" featuring the industry's regional brands began to receive attention, and other industrial clusters have started With the obvious difference of, and the largest industrial park in China - Chengdu Furniture Industry Park has become a successful example of the whole industry has become the benchmark reference.

The following is the internal development of industrial clusters in Sichuan situation. We see Sichuan enterprises has been basically into the park, begin to perfect industrial chain, industrial polymerization forces began to play:

In recent years, Chengdu is mainly furniture industry planning to build two places, one is located in the new capital town of the new fan furniture industrial park in Chengdu, one is located in the Chongzhou the full Friends of the Pearl, as the representative of furniture production base.

Furniture Industry Park, Chengdu is a comprehensive industrial park furniture. The total planning area is 9,000 acres, and its components, including production, research and development, trade (including the regional headquarters in the next step): an area of 3600 acres has been basically completed and put into manufacturing projects, including the 65 projects, the advantages of industrial clustering and industrial chains beginning to bear development shows a good trend, the impact of the furniture industry park has been expanded; area of 100-200 acres of land are used to build R & D platform; and supporting land use planning in the business plan from the original 1,000 acres to 5,000 acres of net increase. Among them, the products accounted for the largest proportion, about 3,500 acres.

Commercial land within the park covering nine units. CBD projects accounted for the global furniture 1500 acres, by the Hong Kong Group to create an independent. Hong Kong Group in the national construction of three CBD, one Xianghe, Hebei Province, one is along the southeast coast, one in Chengdu, after construction, will become the world's largest furniture distribution center. In the future, coastal furniture, boutique domestic and international quality and this was a transit point for imports, and its ability to direct and influence the wholesale central and western regions of radiation. Lights Group is committed to completing all put into operation in 2013, correspondingly, the Government is also working to provide support services to address related issues, to adapt and promote their speed.

Because it is located all friends and Pearl Chongzhou top-ranking country furniture, so Chongzhou planning is to create the country's largest furniture production base. Planned land use base is 4.27 square kilometers, of which, all Friends of the Third District, New furniture for the 2,300 acres, plus 600 acres of Phase II, which has nearly 3,000 acres of land to form a full Friends of the industrial park. In addition to all friends, Pearl, there are 30 enterprise projects, such as the East gold furniture, sofa shares under the Emperor Group, Chengdu, neighboring businesses and the transfer of the business. For the key enterprises, government market, according to business operations and operating conditions of their own to give the appropriate support, especially the rapid expansion of this business, to a large number of financing needs, the Government has considerable support.

In addition to the two major support from the Government of furniture industrial park, there are two industrial point of the furniture industry.

Qionglai a point in the sheep, the furniture industry in Sichuan Province Chamber of Commerce through the instructions to create the brand enterprises in Sichuan Province of furniture park, covering 2,000 acres. But the point has been extended to 3600 acres of investment, up to 50 tenant companies, including many of the Government to take to Prince furniture.

Another point in the sand drainage Dayi, Chengdu Chamber of Commerce and the local link building furniture furniture park, an area of 2000 mu, has attracted over now, there are more than 80% of enterprise business transfer in Chengdu, about 30 project.