You will find that you pay close attention, as the online shopping increasingly popular, many domestic enterprises to open up a new model of network marketing on the Maozuliaojin. Simply from the initial product and company information available online, to fully demonstrate the corporate image, culture, philosophy, and then to have set up online brand mall ... ... all the things that send a signal to the industry: home business network marketing era has arrived. In 2011, there will be more front-line domestic brands to develop their own network marketing frontiers. Dining Chairs Tulip Chair Eames Side Chair Tulip Armchair Eames plywood dining chair Brno Flat Chair Nimitz Side Chair Armstol the chair Costes Chair Eames Molded Plastic Armchair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Tulip Arm Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7

Internet marketing so that consumers may benefit

With 80, 90, after becoming the mainstream consumer groups, network marketing will become the future home of industry trends, online marketing will become a hotly contested spot. A survey data showed the U.S. net purchases of furniture sales have accounted for 40% of total sales, while the domestic home market, this ratio does not exceed 5%, therefore, the future network will become a very important marketing channels, will the entire industry pattern of revolutionary change.

In fact, the home industry has had a long attempt to develop online marketing channels, such as Orient Home, Lan Jing Li family and other traditional business has long been "net" move. However, until 2010, Qu Mei Furniture online store launched the "Mission Song billion" people buy billion big event, the whole domestic industry "net" have really been Jiaore. Qu Mei Furniture president Zhao Ruihai by saying: "In the song of the United States formally launched online store more than a year, with online sales of a table, for example, the online and offline sales ratio has reached 4:6, the online U.S. music sales in shopping malls directly stimulating the growth of 30%. "

Zhao Ruihai bluntly said: "The song's opening of the U.S. furniture online store is a good thing for consumers, and our intention is to bring genuine benefits to consumers, the platform through e-commerce, direct marketing to reach special purpose. We need to simplify aspects of marketing mode, reduce costs, rather than shrink in the product quality, online marketing platform to build a real sense of falling prices, not lower quality, real ones who enjoy the people. "

Love can be considered the Home CEO Wang, low-cost home sites is an important pre-expand the market magic, love the Home section on the site is lower than the market price of goods 20% -50%. House was the responsible person said: "Before the opening of online store has a lot to do, in addition to the gradual standardization of products on the internet sales, product pricing must be competitive, cheaper than the line Mall , but they can not break the price system. "

Network Marketing and complement traditional channels

Mentioned by hot network marketing, many domestic enterprises have their own unique knowledge and experience, in most people, the network marketing bears a certain market space, with an effective complement traditional marketing channels. "We have to shop as the Army, Air Force, as the network, network speed, radius activities to promote a wide range, very similar with the Air Force." Furniture, general manager of Caoyi Tang Ho Lee said: "The network and physical stores is an important complementary relationship, e-commerce can not simply look at the number of online selling furniture, the main purpose is to help physical stores to advertise the network to help physical store sellers. "

The biggest problem of network marketing is reflected in after-sales service, the presence of physical store sales for the network to provide a good local services. Zhao Ruihai endorsed this view: "In 2011, we consider the most in the area of electronic commerce is not technology, sales and other issues, but the ideas, methods, and innovation, including the traditional marketing channels to further explore how to help each other with network marketing. "

So, network marketing will not conflict with the traditional marketing model it? Caoyi Tang, explaining the the mystery: "When you start e-commerce we are very cautious because we have to consider the franchisee, the store's interests, so we also make a product line, specializing in online sales of products, so as not to conflict. "

Network marketing is the winning strategies to increase investment

Although home business online shop has become common practice, however, is still not a business e-commerce as the main channel sales. With Taobao, Jingdong Mall, Dangdang and other large e-commerce websites, home online sales platform, it is extremely elementary.

Insiders pointed out that the traditional home industries to customized, personalized products are mostly long-user decision-making process, is not conducive to online transactions. Coupled with the domestic industry, the brand concentration is relatively low, but high requirements for professional services, e-commerce industry and the lack of specialized personnel, which increased the domestic enterprises, "net" more difficult.

E-Commerce Center of a senior consultant on Chen that the low level of home business e-commerce is mainly because the traditional emphasis on domestic companies do not really play this market, home building materials industry has transportation, installation, sale and other problems to solve, if not a lot of upfront investment, network marketing can only be a minor, but will naturally result in less investment in domestic enterprises doing e-commerce platform difficult.

During our visit shows clearly that, although the House had been on line and other enterprises occupy a large market share, but its efforts to support e-commerce is still small. Journalists to actually find the official website of the house, there is only one of its online store channel name, details are still not on the line.

In fact, with Taobao and other large and shopping websites, online shopping home building materials class platform to help enterprises more easily market expansion. Combination with e-commerce, the display can scale the store several times, once mature, online marketplace to help businesses effectively save or store space rent, utilities, labor and other costs, and greatly increase product sales.

CHEN that competitive home market, the time has come online, companies can not always passively accept the impact of the era of network marketing, just enough attention to take the initiative to increase investment, accelerate the establishment of commercial marketing of new models and the pace of market expansion in order to In the first to win a share of this emerging market.