"Returnees" fought in the domestic furniture; reduce the purchase price of foreign brands in China break; Baotuan attack the Beijing school furniture, school furniture, Sichuan and Guangdong continued to seize the South China exhibition.
Exhibition from Guangzhou and Dongguan, we glimpse into the development trend of Chinese furniture. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair .

Furniture Fair is the annual March of the benchmark furniture industry, whether manufacturers or distributors of furniture, are deployed throughout the year in the direction of development.

In recent years, booming domestic market and overseas market turns warm again, in this context, March 18 ~ 21, known as the "Asian furniture trade center," the 27th International Furniture Fair opened in Guangzhou. The total size of the exhibition of 54 million square meters, nearly 3,000 exhibitors present. Furniture and Office of Civil exhibition is divided into two parts, development environment, including the dates for holding civil Furniture Fair is March 18 -21 days, the dates for holding the office environment exhibition is March 27 -30 days. With the gradual recovery of the export furniture industry, the Guangzhou Exhibition timely put forward the "international platform to promote the future" theme, the exhibition elected by the "big home" concept, "to consolidate overseas markets, expand the domestic market", which means the show from product-oriented nature to "brand" promotion. Dining Chairs Tulip Chair Eames Side Chair Tulip Armchair Eames plywood dining chair Brno Flat Chair Nimitz Side Chair Armstol the chair Costes Chair Eames Molded Plastic Armchair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Tulip Arm Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Office Furniture Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Danish office chair Eames Conference Table Eames Meeting Table Eames Round Table .

It is reported that the show attracted 3,200 domestic and overseas brands, from 154 countries, 10 million buyers. Can be described as its powerful "look like transaction" trade function to the full.

Relative to export-oriented exhibition in Guangzhou, and took the lead in the March 16 start of the "intersection - Reshaping international furniture pattern" as the theme of the International Famous Furniture Fair (Dongguan) Exhibition of professional orientation is more obvious, but also expressed upgrade and the launch of the exhibition export demand. The exhibition hall area and the number of exhibitors have to break the previous record, the exhibition hall to 11, the exhibition area on the basis of the previous increase of 1 million square meters, up to 27 million square meters, while the exhibitors are also thousands of first time, to 1002.

The home control market environment remains uncertain because of national policy, Furniture as a furniture industry leader exhibitors a platform of market trends. Looking at Guangzhou and Dongguan Exhibition, both showed the three major characteristics: "returnees" fought in the domestic furniture; foreign brands in China reduced the purchase price break; Beijing school furniture Baotuan attack, Guangdong and Sichuan sent to seize the South China exhibition furniture.
Pavilions and "returnees" join the fray
Domestic furniture fair, the domestic market is no longer the sole role of the domestic manufacturers of the stage. The exhibition, are met with foreign brands "massive landing" scenario, 18 the opening of the Guangzhou International Furniture Fair, the exhibitors of 3000, in addition to domestic manufacturers, as well as from Thailand INDEX, U.S. ASHLEY, Spain COLONO, Singapore RICHIN other exhibitors gathered in appearance to compete the domestic market. Meanwhile, the Corps breakthrough in overseas markets on the occasion of China, exports to domestic sales of the "returnees group" has increased a lot, International Famous Furniture Fair (Dongguan) Exhibition is a special report on the No. 10 Hall, displaying products export business. As U.S. and European markets have become depressed by the financial turmoil, these export-oriented enterprises have to focus shifted to the domestic consumer market, is bound to set off the furniture industry more competitive market.

For the "foreign brand" great breakthrough in China, insiders said that in recent years, many foreign brands by virtue of its brand in foreign countries and mature market measures break the Chinese market, with local companies compete. Meanwhile, many foreign brands have factories in China, and further enhance its response speed and logistics products, competitive price. Therefore, the competitiveness of overseas exhibition group can not be a small glimpse.

Perhaps the beleaguered domestic market is far from fierce competition stage, there is no doubt pavilions and "returnees", will force domestic manufacturers continue to enhance the ability to adapt themselves, consumers will be able to enjoy more and more excellent products.

Although the furniture industry, domestic enterprises, foreign familiarity are not low, but with the participation of foreign brands to enter, to the monotony of domestic enterprises, sales model, the path in terms of marketing, will bring a new, subversive concepts and methods . Industry sources said that this, or will be the furniture industry Learn the skills to improve themselves and a great opportunity to leap forward.

Beijing School Baotuan, Guangdong and Sichuan separatism
It is understood that through the exhibition of brand promotion, product launches, image display and channel development, and ultimately made the order, the survival of many lines of furniture. Beijing furniture industry focus on brand building, but also emerged in recent years, many are highly influential in the country's furniture industry, they are concerned about brand building, focusing on the joint forces to play a channel edge, and invariably chose the "Furniture Fair in Guangzhou" as its brand promotion, product launches, image display and channel an important platform to open up. Compared to other regions of the furniture brand, has been positioned in Beijing high-end furniture industry, higher pricing, attention to marketing, production capacity and market share of the rapid increases in the Guangzhou Fair this Beijing school history to achieve more than 60 brands. The River Pine furniture is the clear leader in secondary and tertiary markets, from the beginning starting in the low-end product positioning will take the "encircling the cities" of roads. In addition to main line market earlier dynasty, Red Apple and other brands, before the emphasis on the export of many furniture enterprises in Guangdong, aware of the market alone is difficult to gain a foothold in 2011 through the alliance in various cities in the country, "the Guangdong Museum of furniture" and to spread its tentacles into the secondary and tertiary markets. Senior Advisor of Guangdong Furniture Association to observe the discipline of the exhibition, said the Guangdong furniture industry is facing the River School and the Beijing School of challenges, and the Northeast region of Jiangsu, Zhejiang and Shandong force can not be underestimated.
 
Furniture "show" Open Time
In the exhibition, many furniture brands is how to think and explore the successful transformation of brand management, how to level out the business model and open up new channels of the times, how to complete the new competitive situation, marketing breakthrough, and so subject. As a result, the manufacturers at the show is trying to make itself more vigorously engaged in exhibition marketing.
Whether the longer the Hummer Dongguan Exhibition, beautiful models, body painting and other very eye-catching, with emphasis on exports because of the Guangzhou Exhibition becomes eclectic painting and sexy star. Basically do the business of marketing the show, the majority or the crowds. Show does not succeed, but draw people to the door, at least half successful.

The furniture industry is relatively backward event marketing, old-fashioned. This year's show, because there are real sculptures, body painting to join, become even more worth watching. Traditional furniture and more emphasis on professional exhibition, only for the professional audience, so we're trying to make products and do not want anything else. Indeed, the product is the ultimate weapon accredited company, but if you can not draw people to the door, probably afraid wine dark alley.

Of course, if the marketing works well but the product is weak, then indeed, as the industry puts it: how many beautiful women did not use!

Furniture has always been a furniture industry leader. This exhibition, pavilions and "returnees" the impact will undoubtedly exacerbate the already smoke billowing in the domestic furniture market competition. The southern regional furniture exhibition, the layout will also bring some home market, the pattern of change. Of course, competition has also brought the upgrade furniture business marketing ideas, and more furniture companies increasingly understand the "show", exhibition of furniture has become not so serious and boring.

Looking Guangzhou and Dongguan Exhibition Fair, a number of large companies operating mode for the exhibition has begun to change the nature, no longer a simple display of new products, or investment so simple, and not just focus on the upgrading of products and the environment, but in the dissemination of level, more comprehensive, more ideas, the clarity of the display theme, media propaganda system, extension of existing channel agents and so on.

Needless to say, "returnees", "foreign brand", "furniture show," "trend," Furniture has become an important Aspect of two, and as the "sea" word to send the portrait to join, send brand Guangdong break out of the northeast, Shandong, Jiangsu and Zhejiang and the rise of regional power, more regional brand "Baotuan attack", the furniture industry, changes in the existing pattern emerged, in addition to the adjustment of furniture brand marketing strategy, search for the presentation of self, the furniture industry will also be usher in a new era.designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires .