Run-off terminal
Interpretation of Chinese furniture marketing battle settled the outcome seemed destined to end. Furniture industry after years of "terminal is king, winning end," the cry, and now it is becoming in full swing. From 06 onwards, almost all manufacturers regard the most important resources on the terminal, the terminal battle intensified. From the store, store the image to show the terminal scenario, manufacturers have done enough in the sales effort to snatch the terminal client resources to improve the profitability of a single shop. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Danish office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table

Pang end World War II, the Federal furniture, with its 20 years of marketing background, based on the unique market conditions to determine, proposed a "winning end, wonderful win-win" marketing strategy. Through a series of initiatives, such as the innovative product portfolio, mature terminal display, strong marketing support, a strong promotional tool, hold a "winning end," manager Training Camp, adjust the formation of the "Federation flagship theme of life" single-store sales increase capacity. But also greatly strengthen the brand image, enhance brand value.

Big Spender furniture marketing system in 2006 to CP as a weapon, hold high the "decisive end" banner, are expanding rapidly across the country. In 2007, the rich and all-out channel integration, to integrate the country into more than 1,400 stores in 14 terminal region, the company headquarters by the 14 regional distributors across the country for joint management of store to form a rich and powerful originality "CP Terminal store model."

Run-off channels in the market to build the terminal is completed, the deepening of the market sales process management, it is obvious for the importance of marketing. If there is no end, marketing has become a forest without trees, what kind of products and services are not possible recycling. In short, China's furniture into the winning end of the era. In this era, whose products can target consumers most likely to perceive a form of the factors that consumers are most concerned about who will be able to get the most favorable brand and market.

People are the key to winning end

In the fierce market competition, enterprise survival and development of the fundamental is people. An old saying: "human of the reason, must be aware of." This shows that only the importance of the study of human characteristics, human law, to satisfy people's desire, emotion, work action in order to meet the objective reality. Winning end of course, not empty words, its essence is to winning consumers. Who won the consumers to gain a competitive victory. So concerned consumers, respect for the consumer, satisfy the demands of consumers, naturally become the holy grail of corporate marketing.

In the new century, with the knowledge economy and information era, the further development of social economy, the growing wealth of material goods, gradually increasing market competition, people's consumer attitudes are also towards the high-rise development, the spirit of consumer spending and the degree of psychological more and more, personalized, visualize, vivid, fashion, and the naturalization of a total external trends and characteristics. A marketing expert, wrote: "more and more elusive consumer preferences, consumers look more and more sinister, consumer awareness and awareness of environmental protection laws more strongly, consumers are increasingly difficult to serve." One consumers, dealers lamented, "I will never understand your mind." All in all, will eventually be settled on the human. This user-friendly color with consumer demand, and only can be achieved through personalized marketing. designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

New development of new human change has brought new challenges for the marketing, but also for businesses to provide a new market. As the best way to meet the human needs of humanity marketing, brand marketing will become the core of a new era and the fundamental lies. Only enterprises employing between products and consumers to link to this link, always put ourselves in, to love moving, honest tempted to love things Yun, really for the customer and thinking, and consideration for customers, and to this concept in depth bone marrow, and loneliness, between gestures embodied in employees in order to establish a good brand image, the real win customers, control the market.
IKEA marketing of human nature

Humanity is not a slogan. We take a look at the world's largest residential furniture retailer IKEA, to understand what is humane marketing, to understand what factors in the achievements of this century-old, so enduring, this century-old shop is still full of vitality.

IKEA's store is no "sales", only "service." They do not allow the initiative to promote a product the customer does not shop like other furniture stores, like, you have a door on the front of your wheel. Many furniture stores and domestic frequently on the sofa, Simmons bed marked "Do not take samples," warning the contrary, for a number of IKEA sofas, chairs the display prompts the customer made a special place: "Sit up! A feel for how it is comfortable! "you can experience in IKEA products, including products for destructive experiments, IKEA stores are strongly encouraged to conduct a comprehensive consumer experience. For example opened the drawer and open the door, walk on the carpet, try whether the solid bed and sofa and so on. Relaxed, comfortable atmosphere is the IKEA store shopping features. IKEA carefully for each product development "shopping guide information", the product price, features, rules of use, purchase procedures, almost all of the information is readily available. Even a small lamp, IKEA can also be displayed fully characterized. IKEA has adopted a type of marketing consultants will take into account every detail to guide consumers to make purchase decisions quickly. If you still do not worry, it does not matter, IKEA's "Shopping Guide" is written: "Please be assured that you have 14 days to consider whether returned."

IKEA is a typical marketing user-friendly marketing. Now, more and more user-friendly marketing campaigns, such as using cartoon characters to attract children, women with the appropriate language of praise, with a warm atmosphere investment Showmanship, with love works to shape the brand and so on. In fact, the broad sense, each of us to the other self-marketing, and organizations and even countries are each marketing entity. Twenty years of reform and opening up around us is changing quietly, the color of humanity more and more concentrated the market.

The power of humanity

The maximum effect of human nature is not marketing to increase brand awareness, but to improve the consumer brand loyalty. Brand loyalty should include two aspects: behavioral loyalty and emotional loyalty. Consumer behavior loyalty is sustained in action on the purchase of a brand of products, the production of this behavior may stem from the inherent consumer goodwill of the brand, it may be due to impulse buying, promotions, consumer inertia conversion cost or market coverage than competing brands, and other unrelated and emotional factors contribute to the. Emotional loyalty is a brand personality and consumer lifestyles, values ​​consistent with the consumer the brand has generated a feeling, even proud, and as his friend and spiritual sustenance, and then demonstrated the desire and behavior continue to buy.
Personalized marketing is a business with customers in the transaction full of warmth and love of the communication process, it can improve customer care from merchants feel the emotional value, and even allows the customer thought it was a very memorable life, a wonderful moment. Personalized marketing to provide customers with comprehensive and high quality human care services, emphasizing trust with customers to establish long-term relationship in order to foster brand loyalty. Beijing Mei nest furniture company's success is everything from the customer's needs, the product of human design and publicity. In the new kitchen essentials, the processes used in their products that people can maintain a laid-back attitude, so that users can fully enjoy the place where the kitchen is not only a cook, or leisure, entertainment, friends, family place to communicate emotional . In addition, it's "kitchen new life, cooking easier" concept, enabling users to truly and fully feel the human warmth. Marketing guru Philip Kotler • Well said, the laboratory can produce a great design, great products, but produced only in marketing. He added: "When the product looks more like the time, marketing should be a human power."Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair