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Attack the furniture industry may be the next five years e-commerce lost badly



Furniture companies into the online shopping market enthusiasm, the vertical field of furniture e-commerce platform also followed triumph. "2011 will be the first year of the development of e-commerce, e-commerce industry, eco-healthy home development pattern will be formed, life service class reflects the ability of e-commerce services, as represented by the development of domestic e-commerce can be the right time." Analysys International research suggests that online sales this year will be ten billion scale furniture. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair .

Furniture or will grow to "Primary Industry"

According to relevant data show that China's furniture industry as a whole more than 700 billion yuan in output value, production capacity has occupied 25% of the world has truly become the first furniture manufacturer. The reform and opening up just in 1978, only a mere 1.3 billion of China's furniture market, and now the total has reached more than 7,000 billion yuan. By an average of 22.2% over the past three decades the rate of increase, by 2015, the industry will reach 2.43 trillion yuan of output value. This means that the furniture industry is expected to go beyond the real estate industry, China 2015 "First Industrial." Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Danish office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table.

However, under the cover of red tape, "the more traditional furniture store to open, the furniture company will open more outlets, the present situation is that sales per unit area and efficiency are on the decline, but also a lot of the furniture store constantly raise the rent, which makes our furniture manufacturers, our distributors, marketing channels in the top of the traditional inefficient. "Furniture Industry Association of Guangdong Province of Southern reporter Wang Ke said.

Contrast, foreign markets, the U.S. International Trade Commission ruled late last year to maintain the Chinese wooden bedroom furniture exports to the U.S. anti-dumping duty order of existing tax rate is 43.23 to 216.01 percent, tax that is still 5 years implementation period. In addition, the "Chinese Internet users has exceeded 4.2 billion, how to meet new users (that is, 80) of the online consumer demand, China's furniture industry has become a major issue that must be addressed."

Furniture e-commerce does not become the next five years, or lost badly

Forum, furniture, business owners have basically reached a consensus, "the furniture industry if we do not enter the e-commerce sector, the next five years may be lost badly."

The basis of such judgments in addition to macro-economic change in the situation, there are role models of successful enterprises. Last 7-8 months, just 40 days, Qu Mei Furniture Taobao Mall jointly organized with the "people bargain folk group" activities, attracting more than 1 million customers to participate, to create 1.3 million units sold, and nearly billion in sales. And for the anti-dumping duty in the United States announced the same day, the Guangzhou Children's furniture market specializing in local diffuse cool home company, but also by virtue of "Disney on the network to sell children's furniture," the mode of innovation to achieve "soar", recorded international VC 60 million investment. "Cool Man this year will start the second round of the Home 2.5 billion of financing scale." Yang Tao, chairman of the home appears to diffuse cool, e-commerce has begun to rewrite the furniture industry's value chain. "Taobao Mall on the 'Lin Wood' has got a huge amount of venture capital, for the impact of GEM, imagine, who heard of this company? But, sorry, almost all of China's capital markets as these companies Internet network in China furniture industry leader. " designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

However, although the delicious cake, but not everyone can eat one. Furniture industry facing changes in the network distribution channels, under the furniture industry how to better "network marketing" this game of chess?

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2011-4-25