First, the different styles of products

South China is the largest industrial base of Chinese furniture is the forefront of the development of furniture industry, since the reform and opening up of China's furniture industry has been concerned about and follow. Therefore, a long time, also in southern China on behalf of the Chinese furniture style, furniture style, this is an indisputable fact; but in recent years, with the east, Beijing and Tianjin area, Sichuan, the rise of plate, no longer existing industrial pattern There, the regional industry characteristics have been taking shape. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

East China to Europe, the U.S. style of furniture products, both in Hangzhou or Shanghai and other large and medium cities, the high-end furniture stores EU, the U.S. style of products already account for 70% to 80%; and Shandong, Beijing, Hebei Province Zeyi Chinese (including modern and classical), or modern products. The different styles of such products despite the chance, but it is the result of regional cultural differences. East is located in the East China Sea, has historically been frequent exchanges with the alien, has been long, forming a unique view of local culture, that respect for foreign culture, and proud to, in particular, is also worth mentioning that as of the last century Early China "Shanghai" style of the source, can be considered to "go down the annals of history," the. The Central Plains, a long time by the infiltration of Chinese traditional culture, renowned for the orthodoxy of Chinese culture itself, to date, they maintain the purity of traditional Chinese culture is still not lost in terms of its predecessors.

Thus, strategic planning, furniture making, if the co-ordination from the national market to think, in east China's furniture consumer attitudes as a reference point, surely there will be product positioning deviation. In contrast, if a want to place the furniture market in east China, was when the late. For the furniture industry in East China has been rapid development of large furniture companies, and many enterprises are under the local East China regional market break out into the national market.  Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair.

Thus, furniture enterprises in the strategic positioning of new products, or should the vast expanse of the Central Plains as a strategic goal position, only increase the chance of winning.

Second, the rationalization of product consumption

Products in the market selling price from the point of view, the same or similar high-end products, the selling price in East China much higher than other regions. For example, the same is imported furniture, Shanghai, Hangzhou and each regional market selling price is generally not less than 10 million yuan, while Beijing is generally 3 to 4 million yuan, the large difference in other people shocked. It can be seen the following aspects of the clues:
1, East China furniture sales charges rational level is lower than other regions, of course, the region is currently one of the most affluent areas, but not the rich can be irrational to spend? !

2, the furniture industry, though not a monopoly-type industries, does not belong to high-tech industries, but at least for now are high-profit industries. Imagine a wood furniture, or a sofa, a common set of furniture market selling price up to 10 million of giant, belong to industrial products, it is more than 10 million high-tech vehicles, or vehicles with more than more than the material or process more complicated? ! Thus, their profits high, can be desired but the. Of course, if it is trapped by the resources of high-grade mahogany furniture is another matter.

Third, the product does not highlight the mainstream style

The whole concept of the Chinese furniture market, accounting for the largest share of products is still modern furniture products, which are the mainstream product? In the present appears to be, but from a development perspective it is absolutely not. When people's consumption level reaches a certain height, the material will not be limited to the satisfaction of spiritual needs to become increasingly prominent, so that "internationalization" of the modern furniture will be abandoned by consumers, is an indisputable fact; In fact, in the 20th century Northern Europe 40 to 50 years has completed this process has long been carried out from the "modern furniture" to "modern furniture" + "Scandinavian culture" changes, the formation of a unique The "Scandinavian furniture style," play the leading role in the world over 70 years.

The development of Scandinavian furniture, Chinese furniture has charted the direction toward the future, the mainstream of Chinese furniture should be "Modern + Chinese local culture." After years of development, although the industry has long been aware of this insight, and in the market to see more and more such products available, but has not been generally accepted by the industry to form a mainstream product. Therefore, the furniture industry development in the pursuit of profit at the same time, how to deal with the future direction of development of furniture products aimed at targeted the main trend of the future, guide the consumer, but also it is very important.
Fourth, short product life cycle

Product is the core and fundamental, enterprise and that all acts are "core" is closely related to business managers attach great importance to its R & D innovation. But the real vitality in the market, "longevity" of the product only a little, a lot of the products listed on business means facing a recession, which is China's furniture industry since the reform and opening up the unique phenomenon of reasons, nothing more than the following areas:

1, the product strategy positioning deviation

Enterprises are not able to form their own unique product concept or culture, blind with the flow, see other company's products are sought after by consumers or industry peers, not their own comprehensive internal environment compared to follow-on, which species recognize only the "form", unknown of its "pulp" and "copy" other people's products or product concept, it is difficult to grow in the product during product training scientific and rational way, not "early death" is not normal.

2, the design of professional standards issues

Enterprises attach importance to products and product development, but few companies have a high standard of product research and development team, the general manager of enterprise primarily product development costs in order to save for themselves, "copy tool" to "develop" their own products; This shows that the enterprise managers from the bones or no attention to product development. To know the strengths of companies and business managers is to create and manage, rather than design, in this competitive market environment, the case is not a professional collaboration, by the high standard of design team for product development, how can their products " longevity? " !
Despite the development of products to target low-cost, but I do not know whether this means that not only lost opportunities, or even a high risk of failure. Even the height of its overall costs, but also obvious.
3, product quality needs to be improved

There was a lot of product defects in the manufacturing process, which is China's furniture market, a common phenomenon, where both the business of technology standards and management reasons, there are product updates reasons too frequently to China's furniture industry experience and experience of practitioners or equipment, the hardware and software, the fully developed product quality with the international one point, "par" can we have very different.

4. Products Packaging inequality

People often say "clothes make the man, make the man." Although many brands market products in China, the display package forms emerging, but how many packages can be appropriately display it? The nature of product packaging as cheap "beautify" the product itself, can be seen everywhere in the market, "gorgeous heavy makeup," the packaging, not only stamped with the ornate hall, also has luxury, expensive jewelry, if not into the furniture store I am afraid it is difficult to distinguish in the end consumers are selling jewelry, or selling furniture.

But on the contrary, there are simply not part of the enterprise product packaging, the product, "naked" listed, many of them are different in terms of superior product, but unfortunately the "price of the gem stones to sell for."