March 18, the 27th China Guangzhou Furniture Fair will bring together a number of furniture companies debut. In 2011, the home environment is still uncertain due to state policy control, the furniture market the same. How successful transition through brand management, how to level out the business model and open up new channels of the times, how to complete the new competitive situation, marketing breakthrough, 2011 has become a major issue furniture industry. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

Maintain growth rate of sales and exports

2010, China's furniture industry gradually out of the financial crisis, production and sales and exports showed a rapid growth.

Statistics show that full-year 2010 gross industrial output value of furniture up to 900 billion, compared with 2009 increased by 20% or so. Currently, the furniture manufacturing industry has become a national relay food, clothing, appliances, furniture, after the fourth-largest industry.

As the world's major exporter of furniture last year, not only to maintain growth of China's furniture output value, foreign sales, exports are still highest in the world. China's furniture exports in 2010 reached 33.7 billion U.S. dollars, accounting for 25% of the world's total output value of furniture exports reached an unprecedented growth rate is 30%. Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa ............................................................... Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair.

Zhu Changling, China Furniture Association, said, into the second Five-Year Plan period, as the appreciation of the renminbi, the domestic market, inflation, coupled with the upstream regulatory policy implications of real estate, domestic furniture production growth and export growth is expected, will be adjusted to 15 % and 12%.

He also noted that in 2011 China's furniture industry has faced intense labor, raw material prices, energy, and the adjustment of freight logistics, intense competition and other difficulties in the market, furniture enterprises must speed up the adjustment of industrial structure, promote industrial upgrading.
To seek a breakthrough to increase domestic

As the world's largest producer and exporter of furniture, Chinese furniture exports to foreign markets has been for several years more than 25 billion U.S. dollars. However, since the economic crisis in 2009 after stumbling in the Chinese furniture exports, many export-oriented enterprises are turning to the domestic furniture for a breakthrough.

According to the China Furniture Association, China's furniture domestic sales amount has been maintained for many years more than 15% growth, annual sales exceeded 400 billion yuan. Which, in 2010 there were more than 30% of the civilian furniture dealer from the only export into the export of both, and through various channels to open the domestic market.
A large number of export to domestic sales in 2010 of "returnees" furniture teams, with the domestic exhibition have also emerge in the domestic market. In September last year, Dongguan International Famous Furniture Fair, a number of leading design, quality and excellent export company a few.

Regional competition between the enterprises

In early 2010, domestic furniture brand kicked off the north-south war. First, collective enterprises of furniture south Beijing, Guangdong, and then has always been export-oriented furniture industry in Guangdong is also a long-established in Beijing, "Beijing headquarters base in Guangdong furniture", nearly 40 high-profile presence south of furniture brands announced that the Beijing market.

Compared to other regions of the furniture brand, has been positioned in Beijing high-end furniture industry, higher pricing, attention to marketing, production capacity and the national market share rapidly. Just a few years, Qu United States, Italian style, hundred, Green Island, according to Reese and other brands have love in the country out of the hundreds of stores.
Beijing 2010 more than 90 brands of furniture go to Guangzhou and three major exhibitions to the means of operation of the brand into the market, further expanding to the nation.

In addition to the competition area, the furniture industry have begun to second and third line of urban sprawl.

In addition to main line market earlier dynasty, Red Apple and other brands, before the emphasis on the export of many furniture enterprises in Guangdong, aware of the market alone is difficult to gain a foothold in 2011 through the alliance in various cities in the country, "the Guangdong Museum of furniture" and to spread its tentacles into the secondary and tertiary markets. Discipline of Guangdong Furniture Association, said senior adviser to the Guangdong furniture industry is facing the River School and the Beijing School of challenges, and the northeast, Shandong, Jiangsu and Zhejiang and other regional forces be overlooked.

In the second and third tier markets, Sichuan School furniture is well-deserved leader, beginning from the start in the low-end product positioning will take the "encircling the cities" of roads.

2010 River Pine Furniture leading enterprises started digging line market trip, furniture imports and exports of Sichuan Province Chamber of Commerce and Jiangsu and Zhejiang and Anhui Redstar Regional Group signed a strategic alliance agreement, Macalline commitment to open all the stores in the region, will set aside a certain percentage of the venue, as "Sichuan export furniture brand museum professionals."

corporate brand development should speed up the road
Furniture rampant plagiarism, intellectual property protection is weak, the Chinese furniture industry has suffered criticism. But with the Chinese furniture enterprises in power, they also increasingly focused on a brand, with the original design products to dominate the market.
Reporter has learned that Beijing's brand of furniture industry development of outstanding performance.

In addition to previously EGGER, Oude Sen furniture brand alliance to attack, new brand of furniture McGrath innovative products combined professional design style, Ronglin Shi Jia, Qu Mei, hundred, love Reese and other enterprises in accordance with original product design in progress and environmental protection furniture line flagship card.

Beijing Furniture Association show Su-Secretary-General said that the furniture industry is currently in manufacturing to the creative from the critical period of transition. Only through increased business investment to the original design and development to continuously strengthen the brand competitiveness in the market, which is the main future direction of development of the furniture industry.

She also pointed out that in order to optimize and upgrade the furniture industry, but also need to improve marketing capabilities, running through the brand, design and service and other non-material means to optimize the allocation of resources the industry to increase the brand value.

Self-built channels to explore new models

Transformation in the Chinese furniture industry today, a new online business models are increasingly recognized by the furniture industry.

Founded in 2006, B2B e-commerce platform "furniture line," In 2010 the United Nations portal, create, including B2B, B2C e-commerce platform, including integrated, there are more than 3,000 businesses to join more than 30,000 registered buyers online. Being touted in e-commerce platform behind the hidden channels of the Chinese furniture industry self-built and great changes in electronic channels.

Furniture industry is currently buy in e-commerce applications, online store, mobile shopping mall, such as several sales model, is accepted by consumers.
August 2010, Qu Mei Furniture Joint Taobao launched a "song million group" activities, 40 days to create sales of 1.3 million sets of results, a record number of participants Taobao in the history of events up to buy, the maximum amount of the transaction the two record.

With the strong growth momentum of e-commerce, the furniture industry in 2011 to diversify the channels of commerce.