Competitive factors in different

Most furniture products export enterprises lack brand awareness, brand can not show, and even some companies do not have their own independent brands, foreign brands only as OEM, corporate brand awareness and the ability to build brand are limited. Although there are many export enterprises in the accumulation of a certain strength, began to build its own brand, but the brand reputation is not high, the influence is limited, most hovering around the edge of survival depend on coolie line. Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa ............................................................... Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair.

The domestic market, as the basis of competitive conditions of the manufacturers almost the same cost advantages as the international markets in general was, and along with economic development, the furniture market has been gradually phase out low-cost victory, the brand is already competitive enterprises gain competitive advantage critical, some not for the domestic export brands recognized by consumers.

Different customer needs

The international market and domestic market due to geographic region, consumer culture, consumption and other aspects of differences, so that the performance of distinct customer needs.

Mainly as follows:

First, the value of customer buying habits and different factors. Furniture export with customers either agents or traders, brokers, or OEM for foreign companies, they are more attention to cost, quality, stability and other factors. In addition to the domestic market dealers to customers, the most immediate needs, who pay more attention to the brand at the time of purchase, product value, product style and price and other factors.

Second, different levels of consumer demand. Consumption level of economic development are closely linked, and developed markets, the demand level is relatively high. Although nearly 30 years of reform and opening time, but China is very uneven economic development between regions, so are not the same level of demand in the metropolitan cities and the eastern region the relatively high level of demand, but in the second and third tier cities and in the hierarchy of needs in the western region is relatively low. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp

Requires different levels of marketing channels

As the degree of openness of China's foreign trade is relatively low, the export enterprises to establish sales channels abroad extensively, little, a high concentration of export enterprises, and more stable customers, business stability by several large customers is not uncommon for survival, Enterprise customers often provide samples in accordance with standards of production, there was no case of new product promotion, not to spend too much time in the channel operation.

In the domestic market, there must be a wealth of operational experience in marketing channels, a reasonable network of channels and channels to achieve the refinement of operations, such as distributors and agents of selection and assessment, the location of the terminal stores, promotions, etc. , fine operation demanding.

Require different marketing functions of the intensity

Furniture export enterprises mainly rely on cost advantage, competition in the low-level, customer channel is linear channels, instead of network-type channels, the marketing function is very weak, and some only with regular clients to maintain business contacts and relationships, while in the product planning function , promotional functions, pricing functions, channel planning functions, planning functions and other aspects of the brand is relatively weak, most of the OEM, processing enterprises, even in a blank state. However, in the domestic market, the current development has been more intense market competition, marketing functions of the play was more mature.
Second, the change in win

Exporters to the domestic market, due to the environment changed dramatically different customer base, marketing strategies adopted must be adjusted. Export enterprises should be combined with the market environment, the characteristics of their own situation and make effective consumer orientation, after all, the market environment in China and abroad are not the same. The same product, foreigners like Chinese people do not like it. To make a difference in the domestic market should be combined with consumers, the competitive environment and their own state a reasonable strategic planning and positioning, identify the market entry point, to develop a set of compatible with the domestic market position. Choose their own direction of development, good branding, channel planning, product management, restructuring and organizational aspects of the work.

Winning the implementation of brand strategy

The current competition in the domestic furniture market has become increasingly mature, single-point advantage by winning days are over, replaced by relying on the brand as the core of the system of the winning times, winning access to the brand stage, focus on competitive factors to the brand, not the core of the brand would be no competition, there is no foundation for sustainable development. The average consumer is difficult to determine the quality of the product is good or bad reason, they believe that the strength of the brand. Therefore, exporters must understand their own strengths, build their own brands, the implementation of winning brand strategy, brand positioning and brand promotion to do.

Currently, the domestic furniture market is basically good brand building is to accomplish something in the enterprise, such as Big Spender, Hu Yaobang, the dynasty, CITIC and so are the leader in this area. Furniture exports to the domestic enterprises in brand building, according to its own strategic positioning and brand positioning brand planning for the future direction and status under the domestic consumers and the media situation, to plan specific measures and methods of brand promotion. Market environment in China, advertising in marketing with a strong driving force for the success of the brand is the only way for brand promotion. Therefore, the export enterprises to the same professional journals, professional exhibition to establish strategic alliances to increase cooperation in various efforts, the advertising, promotion, public relations, direct marketing, CI, packaging, media and all communication activities cover the range of marketing activities within the first into the market so that enterprises play a powerful brand to break through the market control of the situation existing brands in the minds of consumers should share in the occupation.

Do channel planning and management

Channel network the degree of improvement and refinement of the circulation and sale of furniture products plays an important role. The operation of the domestic market, the first link is the investment. No dealer, your products and consumers can not contact, naturally can not be sold. Most of the export enterprises in the domestic market is basically a blank on the domestic market are not familiar with, the lack of operational experience and the ability to channel, not to establish a good channel model and channel set reasonable policies, do not know what dealers are most concerned about, not know what areas to improve their own and do not know what policies to attract dealers to join, and what policies can allow dealers to devote sufficient energy to operate, other policies can not really place.

Therefore, setting marketing network should be based on the strength of their own development strategies, and regional differences in market demand, distribution, proper layout of network marketing to work, to establish channels of sound management policies. Without prejudice to the premise of their own interests, to meet the interests of dealers, from the channel development policy, channel incentives, channel control policy, policy optimization, and many other channels, so that dealers feel that your product profitable; the same time, with the right amount of human, material and financial resources to improve channel management execution, the specification of the canal operation and efficiency of control, so that enterprises can be cost-effective and smooth flow of product to the hands of customers served, and thus consolidate the foundation and development of corporate strategy.