With the rapid development of furniture industry in recent years, competition in the domestic furniture market in China has entered a state of hyper competition. Therefore, to fully understand: the success of our past experience, we have either gone effective strategies and tools, in this new marketing state, not necessarily effective, there should be a clear and rational; my analysis of competition in the furniture industry, the following points several large areas for the furniture industry stakeholders make decisions in more of a reference point: Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

Homogenization

Apart of furniture, regardless of the various sectors, there is now a common trend: more and more apparent homogeneity, degree of product differentiation, and differentiation of the time more and more limited: Different but the same style of furniture factories, the same style, same colors, some manufacturers even if the twins image packaging; before you develop a new product, or a new technology, new products, companies can operate in the market for several years, and now you have a new product, as long as the product sold up, short months, just as competitors come in immediately, and are followed by round after round of price wars; like this brand more than we can think of the factory, "cottage furniture" era intensified. Dining Chairs Tulip Chair Eames Side Chair Tulip Armchair Eames plywood dining chair Brno Flat Chair Nimitz Side Chair Armstol the chair Costes Chair Eames Molded Plastic Armchair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Tulip Arm Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 .................................................. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Danish office chair Eames Conference Table Eames Meeting Table Eames Round

Higher overall costs, and increased risk of

Because the terminal intensive, channels concentrated focus on the brand and marketing elements of price increases, increase the operating costs of our business, cost of materials rose, advertising costs rose, access fees have gone up, labor costs rose, the logistics costs rise , the mall rents rose by all of these operating costs have risen.

Threshold higher and higher, the operation of regional markets that we break-even point, the key value of the increasingly high risk is growing. But the depressed, not necessarily high risk high return, many furniture companies and stores that hit the market down, look busy, to the end of a punishment, the result can earn money.

Into the export business

In recent years, especially since the anti-dumping from the furniture, plus two approached the financial crisis impact on the export furniture industry is very obvious. These manufacturers can not rely solely on export soon realized, to two-legged walking, export and domestic sales, started in the last two years, the domestic furniture market, and began product development, image packaging, marketing planning, to participate in the exhibition, marketing, etc.; furniture market in China more than a sudden a lot of brands, resulting in many years as a domestic marketing people, distributors and other furniture for many strange new brand concept, of course, the domestic furniture market share while also taking part were divided.

Octagon four furniture exhibition

From the beginning of Guangdong 1998,1999 furniture exhibition opened to now has more and more well-known, has more and more grand, has more and more scale; but the flow of people within the time from the start more and more people are now more and more less, why? One reason: the city opened the exhibition of furniture too much in the short term: Dongguan Exhibition, Guangzhou Fair, Shunde Exhibition, Shenzhen Exhibition, Shanghai Exhibition, Beijing Exhibition, Exhibition in Shenyang, Suzhou Exhibition, Xi'an, Chengdu, exhibition, exhibition in Zhengzhou, Qingdao Exhibition ... ... No wonder many of the exhibition so that people would often say: tired these days! One year down, side by side furniture exhibition, the domestic do not know what time, unknowingly smoke so much of the furniture show, has gradually achieved a number of regional rise of the local furniture industry brand.