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Chinese furniture has been close to international standards need to raise the level of industrialization



Furniture manufacturers need to increase the level of industrialization
For the Chinese furniture industry to discuss the topic of high rate, is the original design. Of course, a voice said, 'no shortage of Chinese furniture design, desperately short of is the convergence of the whole industry chain, materials, optional, process sophistication, the level of cost control, etc., restrict the original design was born. 'In response, Deputy Secretary-General Zhu Changling, China Furniture Association, said that some of our design staff is really outstanding, but to' furniture ', the current overall domestic furniture manufacturing industry is not high level of industrialization, one can not say Brand says that the industry advanced equipment and the progress, the global system view, there are still workers in the furniture industry is not high art tradition, the process of modernization is not enough equipment, materials can not meet the design requirements, market demand and other than the traditional problems, which apparently become our gap between the overall level of international reasons.
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Of course, Peugeot furniture, Guang-Yu Zhu, director of marketing, we can not take the market price disparities make comparing the Chinese and foreign furniture, Chinese furniture as a mass consumer goods should first go to see those who are not being imported into China from abroad 'ordinary' furniture, this horizontal comparison, and sometimes our furniture is not worse than them. Of course, the precise use of the material, the entire product life process, cost control, labor and other aspects of technology, there are a lot of foreign experience we can learn from.

Domestic exports to domestic sales of international brands to set up factories
The depth of the furniture industry in an increasingly competitive
However, there can not be pessimistic that the international gap between Chinese furniture is irreparable. Zhu Changling said, first of all, exports of furniture from the first four months of this year, an increase of more than ten per cent can be seen, the huge market demand is strong support for enterprise development. Moreover, with the national industrial layout of development, some developed countries are no longer self-century furniture furniture production enterprises have had, all their factories located in China's coastal cities and other Asian countries, which for the advancement of our industry has some good effects .  
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Second, the recent years, the export to domestic sales of furniture is on fire, and, of course, partly due to the decline in exports, however, Zhu Changling, said the rapid development of domestic markets to the furniture industry is bound to be those that capacity is high, and there is certain assets and product strength, the domestic consumption of inventory for them is not the way, but made the other leg of enterprise development, as Markor (see map), like the development in recent years. Therefore, to make the domestic market, they must study and design and will enhance the development of products to meet the domestic market.

In addition, the discipline of Guangdong Furniture Association, said consultants, as a large-scale furniture production base in Guangdong furniture brands already have a lot of resources to the accumulation of more than ten years, their training for the designers, to develop new materials, changing lifestyles and consumption habits The study, etc., has formed its own system, good design and proven cost control will be able to produce good-looking and cheap product, which is why more and more consumers are willing to go to Beijing, Guangdong, one of the reasons to buy furniture.

Skills training, improving standards, brand innovation

Furniture industry is undergoing a comprehensive upgrade

To name the Chinese furniture, not a single brand to it. Zhu Changling, said that this year, from all levels of government to industry associations to promote the strengthening of the furniture business. For example, around Beijing Xianghe is a place of centralized sales of furniture, also attracted a large number of Beijingers go consumption, in order to promote the development of Xianghe the furniture industry, the local government built a large training center for furniture industry workers in the system of labor training skills, is not only a manual process, there are many applications of modern equipment to industrial workers and staff in the current restructuring process, completely changed in the past workers 'lay down their hoes to make furniture' situation.

In addition, it is reported, the Chinese furniture Standardization Technical Committee of China's furniture industry is also currently the refinement and implementation of various standards, such as the research phase of the furniture is being detected by the 'damage test' to the 'destructive testing' is the most anticipated over the Once non-destructive testing of furniture being implemented across the industry, is bound to promote the environmental performance of the furniture industry to a new level.

In addition, the Beijing Market Association Branch of the Secretary-General Liu Chen made home furniture business survival, development and progress is built based on the established brand, a brand enterprises to explore their unique potential as much as possible. Innovation is the basic condition for progress, brand innovation, concept innovation, management innovation, service innovation, product innovation, marketing innovation, should be in the nuances are different. However, innovation is not a simple furniture fashion, fashion in the short term, and have developed innovative furniture.

Chinese furniture should do their own century-old

Zhu Changling, said, "Today, China's furniture industry has come to the best of times. Recall the previous 10 years, organizations are aware of the need to do their own brand, cultivating a fan of the brand, currently on the market does have a different category of furniture the iconic representation. Chinese furniture and reduce the gap between the international, but we still do not today 'strong' brand. furniture themselves should be clear, the factory's technology is constantly updated, but the experience of skilled workers and their approach did not get passed down; furniture to increase brand value, but the furniture is, after all furniture, perhaps only when we are no longer trumpeted environmental protection using a multi-E0-level panel, our furniture has a solid foundation only; global climate change looking forward to the support of every business, but how to go low-carbon road furniture production, not just as simple as ....�" selection of health

Although the development of China's furniture industry is not long, but as an industry have the courage to keep going down, so the best time from today, the Chinese furniture industry to start making his own century-old.

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2011-4-27