Because of different material properties between different materials, furniture of any kind of material, can secure a relatively stable part of the market, if people like solid wood furniture, some people like furniture, some people like metal furniture. Early competition in the furniture industry is probably the biggest change in material caused by different materials contest between furniture such as wooden furniture is long before the world, and later the rise of the furniture, upholstered furniture, metal furniture. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

Later, the same functional properties of materials or substances of furniture there is competition between different brands, like the furniture, Hennessy, red apples and apple of his eye, between the new Hong Yang, certainly there will be direct competition; the same as the software sofa, steven Roland, Gu, Cheers between the estimates also win a fight; the same as the mattress brands, mousse, Sui Po, Arran, hillman, round between the radius, there should be a direct conflict. Because of the different personalities of different brands, each brand also has its own furniture corresponding to the market.  Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa ............................................................... Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair

And now, the furniture, rose to the highest level competition - category competition. The so-called category competition, according to Rees and Trout's argument is that when you are not in a market in the old category of "first" status into the mind of potential customers, they should choose to re-create a new category, and then in the new class, stuck his "first" position. Roland steven example, in the furniture category in any case the market can not even occupy the upholstered furniture market categories, "first", but it seems to occupy the "fashion upholstered furniture" and "top spot"; in the mattress field, and Simmons , Sui Po and other old mattress than mousse is just a "Fish", but it is in the "healthy sleep" in the mattress market development was booming; and furniture in Sichuan, "Western King" - new Hong Yang, Guangdong before the furniture has always been "big brothers" who have disdain, but this did not prevent it in the "civilian panel furniture," a leader in the field of pioneering breakthroughs and depth ... ...
Why is the furniture category competition, the highest level of competition it?

As the name implies, is the product category, product classification, a basis for classification. Modern Chinese dictionary in China, with its corresponding concept is the "genus" or "kind." The difference is that the latter is more the thing itself to define the physical properties, and its "interest point" where, even in the end there is no "interest points", not necessarily for consumers perceive directly; and The former mainly from consumer demand, perception point of view to define the product benefits. Hence, compared to consumers, the products "category" is a product than the "property" more pro and concept. From this perspective, the category of competition, competition in the realm of the natural than the property is higher.

According to the definition of marketing, category refers to the "target customers to buy a commodity at a single interest point." The "Advantage" is the target customers are buying goods or brand to bring the interests of the most sensitive one, or that one of the highest weighted value of interest. Consumer spending is the essence of the brand category of consumption, consumers chose a brand because it represents a certain category. Therefore, "category" is also a more than "brand" is more significant margin, more specific concepts. From this point of reasoning, "category" competition than the so-called "brand" competition, but also high a grade.

Representation from the competition point of view of furniture, furniture seems to have entered a new era of competition in the category. But perhaps just in the competition early, most of the competition also presents a kind of category spontaneous state, rather than conscious action. Natural spontaneous competition category there are many problems:

Some concepts are too exaggerated category, such as the many children like themselves Reattachment of furniture in the "Children's furniture, the first brand" concept, however, most brands of children's furniture industry, "scattered poor" overall perception, so this "first a brand "concept, seems like an exaggeration, or even offensive;

Some concepts are too rare complex and difficult for consumers to understand, the end result is a seemingly secluded open a new category, but is still the old category;

Some concepts are too vague category, such as domain-hui, were sent furniture common speculation the two "twin" concept - "the first chair", "Chinese first," What aspects of you in the end is the "first" mean? Is not only the volume of the "first" mean? No one out clear, it is estimated speculation companies themselves can not be said clearly.