The next 5-10 years, the number of furniture brands will disappear?
High growth rate and low-level operations coexist fragile natural capital, coupled with the international market situation changes, the domestic consumer brand consciousness, the national policy for environmental protection and survival of the fittest carbon requirements and industry consolidation, will make the furniture industry in the future 5-10 years experience of a large-scale reshuffle of the brand, some of the core competitiveness is not obvious, the lack of brand, management, confusion will be eliminated in the furniture industry, a large number of furniture brands that people's attention from the exit.Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair.
Appliance industry and the interpretation of the last decade the brand has emerged to further focus and death issues, the furniture industry, the era of the brand, will also perform this procedure.
First, the lack of core competence, followed behind the others follow suit, similar enterprise product, marketing, similar to the final competition will be eliminated.
Second, there is no strategic planning, brand awareness weak. If can not be achieved piecemeal piecemeal gap of local tactics to marketing strategy integrated marketing communication under the guidance of change, backward, and that sooner or later.
Third, the channel of the game, the lack of furniture companies the right to speak, this lack of fundamental missing from the brand. In the face of a strong channel, furniture enterprises to master the right to speak? How to integrate the power industry to increase competition in the chip?
Fourth, the lack of industry awareness of competition and collective talents of international competition. "One person, Jackie Chan, the three adults," own ax to grind, each belonging, not only united, but also against each other the things that we common. The other hand, we then multinational companies in China, their overall guarding the high-end, but rarely see them squeezing each other on price, but the price seems unusual unity and friendly. On the other hand, participation in the international market competition, we lack a truly effective than price, lack of international marketing expert.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .
We compared the furniture industry, a person, a tireless all day, who did not get a good rest, when the able-bodied never worried about their own bodies, but the hidden dangers lurking disease which, once climate change, the corresponding the symptoms will soon be shown, but no matter whether the change in external factors, disease will sooner or later come to find. The development of enterprises and industries is also true, put aside the financial crisis aside, the rapid development and to withstand high loads of Chinese furniture industry, as there are so hidden, Zhishi the arrival of the crisis, making the long-standing issues and conflicts early exposed. In a recent industry forum, the chairman Zou Wenlong JSWB to bluntly pointed out that the current plight of China's furniture industry suffered, the deeper reason is not external, but the industry itself, that is disorderly competition in the market, the root of is the market order has been subjected to the destruction or long-term competition in the market in a disorderly environment, overall performance for the excessive expansion of the industry, market demand imbalance and the inherent imperfection of market rules.
So I believe that the next 5-10 years, although the furniture industry is not unlike the way a few years ago Zhongguancun, 9 minutes there is a dying business, it will not like the brick kilns, the plastic products industry as quickly as industry policy adjustments immediately die, but if they do not strengthen the core competitiveness of construction, not to strengthen brand building, follow the trend does not change the imitation of the cottage, if Yiran some irregularities and poor strategy and tactics indifferent to it, there will be More than half of the flowers to furniture brands will do nothing. Meanwhile, some oligarchs brands began to emerge.
