Development of an overview of the furniture market
Furniture, consumer goods, as the bulk of the population, the rapid increase in people's living standards, rapid development of housing construction in the case of huge market capacity, the industry's average profit margin is much higher than the social average profit margin, so the furniture industry is a capital investment in all sectors and size expansion of the most prominent one. The early 80s, the country's furniture industry was 3,500, employing 30 million people, with a total 5.36 billion yuan; to 1998, the country has reached 30,000 furniture enterprises, employing 200 million people, with a total 78 billion yuan. The existing furniture manufacturing enterprises across the country more than 5 million, employing about 550 people. Expected that by 2005, China's furniture output value of 2500 billion yuan, compared with double that of 2000. From $ 1,297,000,000 in 1996 to $ 5,417,000,000 in 2002 î–?average growth of China's furniture exports more than 30%.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .
The export in 2005 is expected to reach about 7.5 billion U.S. dollars. Nevertheless, our large population, per capita consumption of less than 8 dollars of furniture (60-70 yuan), Brazil, the Philippines, Thailand and other developing countries, one third of per capita consumption of 25-27 dollars, from the total point of view, China's furniture industry has a larger market space. "However, China's furniture industry is facing strong domestic and international competition. In China, production capacity has exceeded the market at this stage the capacity of the international community, ASEAN countries are competing for our country, the low-end furniture market share, while Europe and the United States is to seize China's high-end furniture market. China has joined the World Trade Organization (WTO), furniture, cut tariffs to 18%. It provides for the international furniture industry more favorable market opportunities. This change in the furniture industry increasingly focused on the market and circulation and its organizational level, a new market and the circulation of the revolution is coming.
Distribution of the furniture industry enterprises
China's furniture industry, manufacturing enterprises are mainly distributed in south China, east, north and northeast and other regions, especially in Guangdong, the most concentrated. Most of these furniture manufacturers located in or close to the market to the sea. Guangdong, Fujian and Taiwan the main network by the Hong Kong businessmen to invest in factories. Jiangsu, Zhejiang and was originally a processing center in China's furniture industry. The ancient, "Su as" there have been brilliant, where the furniture has a long tradition and deep cultural precipitation.Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa ............................................................... Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair.
China's furniture industry in the Pearl River Delta is currently the most developed and most concentrated areas, accounting for 70% of furniture production, exports accounting for more than half of the total furniture exports. Both output and exports two, ranking first in the country is an indisputable fact that, at present, the PRD furniture manufacturers have been more than 6,000, the output value of more than 400 billion yuan. 80s of last century, almost all of the furniture industry in Hong Kong moved to the mainland, primarily in Shenzhen, Dongguan light to set up factories.
90 years since the last century, Taiwan's furniture industry will be moved to factories in Dongguan and other places. Dongguan only have more than 250 Taiwan-funded furniture enterprises. Dongguan, China and the world famous furniture production base. The exports of Taiwan-funded enterprises are large pieces of furniture, some transnational Furniture Group. Today, 38 have been completed and 10 million U.S. dollars annual export production lines. The formation of "Taiwan orders, production in Dongguan, Hong Kong's exports," the new model. The Pearl River Delta, Shunde furniture industry one of the most intensive, the 2000 manufacturing enterprises, furniture, employing more than 20 million people.
Export-oriented furniture industry based in Dongguan, China's furniture exports are the main origin. There is, Shunde, Dongguan and Zhongshan, and a number of the furniture market, it created the Pearl River Delta of China's leading position in the furniture industry. China, Zhejiang, Shanghai, Suzhou, Yangtze River Delta as the representative of the furniture produced in rapid development.Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair ................................ designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires
The current growth rate of the Yangtze River Delta furniture industry has been greatly exceeded the overall growth rate of the domestic furniture industry. Zhejiang's total output value of furniture up to 150 billion yuan, an annual growth rate of 30% or more, twice the national average growth rate. Moreover, the Yangtze River Delta has formed a distinctive furniture, industrial base and clear division of labor, such as Shaoxing, upholstered furniture, office furniture, Hangzhou, Wenzhou, suites of furniture, mahogany furniture and wood carvings Jinhua furniture, Ningbo, old furniture, Yuhuan Anji chair classic furniture and so on. Zhejiang Yangtze River Delta, led by furniture, build furniture, Chinese furniture industry is outside the Pearl River Delta in addition another important base.
Major domestic furniture market Analysis
Beijing Furniture Market
Beijing market movements affecting the country. The total number of existing furniture distribution venues Beijing nearly 65 million square meters, of which more than 5 thousand square meters more than 50, more than 1 million square meters of nearly 30, more than 2 million square meters more than a dozen. Into the furniture market capital of about 3,000 furniture brands, including foreign and Hong Kong and Taiwan more than 100 brands, accounting for 5% of Beijing market brand around. Reputation and high profile Chinese and foreign brand-name furniture in the market compared to 6%. Developers furniture market capital is generally taken to hiring, some self-employed, all three kinds of self-employed business model, which leased space are most welcome. Dealer practices are distribution, sales agents, chain stores, franchising. For consumers is to provide home improvement program. And to help consumers select the home improvement materials and furniture in place.
Shanghai furniture market
Furniture market in Shanghai Pudong development, open, driven by unprecedented prosperity. The furniture market space, market size is very large. Called China's largest furniture market. Shanghai has more than 1,500 million people, a great proportion of the mass market, pay attention to the Shanghai people also pay attention to fashion furniture. And Shanghai has more than ten million foreigners, overseas compatriots returning hundreds of thousands, millions of those rich, expensive furniture go very common. By the family to buy furniture, Shanghai has more than 5,000,000 various forms of family, updated every 5 years, part of the furniture, plus an annual increase of the family, the demand really impressive. Public funds to purchase furniture in Shanghai accounted for 50% share of the 2010 Shanghai Expo to be held in major international integrated, the lead group of furniture to buy as much as the Beijing Olympics.
Furniture market in Guangdong
Furniture should be said that Guangdong is indeed the forefront in the nation, regardless of their quantity, style, style is always rising every year, but each innovation. 20011 value of furniture production in Guangdong province 41.5 billion, accounting for 30% of total industrial output value of furniture, furniture export nearly 20 million U.S. dollars, accounting for 50.5% of total furniture exports. Absolute value of exports in 2002 reached 2.74 billion U.S. dollars, accounting for 51% of total exports. And the growth rate reached 37.6%, 35.51% higher than the national growth rate. Guangdong Province, China continues to occupy the first position of furniture exports. Guangzhou, Shenzhen, Dongguan, Shunde, have focused on the furniture every spring exhibition, called Guangdong music from the furniture market in the world. Concentration of Dayong Town, Zhongshan City, more than 200 mahogany furniture factory, all with real materials, Seiko secret agents, products sold and exported around the world.
Diversification of consumer group
Every furniture store has its own position and commodity grades, have their own consumer groups. - Generally speaking, furniture consumption can be divided into three categories consumers.
First, active consumer group
This class of consumers is very rich, and therefore rarely taken into account in the consumer price factors, or even the opposite, do not you do not buy. They generally favor-style European style, Chinese classical or trendy, expensive furniture, such as the modern home, mahogany furniture, noble and other brands.
Second, the quality and famous consumer group
For consumers, shopping at the same time to enjoy the pleasures of aesthetic and cultural require furniture to reflect their own tastes and personality. Quality and famous for its style and quality furniture, excellent and inspired more consumers to the preference from the interest, and even played down the price, thus allowing consumers to buy it, whether from the aesthetic taste, lifestyle, or price concept , were walking in the times ahead.
The third category is mass consumer groups working
Cheap, value for money of the furniture most welcome in this class, this group of consumers has gradually matured, the price and quality of their consumer behavior to guide the dominant factor, but also less money to buy only desirable furniture, the concept of-money when they buy furniture very carefully, shop around.
Previous mixed building materials and furniture stores, giving money to rent, no features and selling points, market chaos and disorder, giving consumers a sense of loss. Now the furniture store, not only has its own investment criteria and locate quality, but also in size, grade, quality and service unique. And consider the operation of the product must be suitable for future furniture trends. Operating leases at the mall operators and owners of large shopping centers to form the physical relationship of interdependence, the two sides to make furniture store has its own competitiveness and the survival of good reputation, and fully meet consumer demand for multi-level, there is a demand there is market, the market will produce greater economic benefits.
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