With the rapid development of furniture industry in recent years, competition in the domestic furniture market in China has entered a state of hyper competition. Therefore, to fully understand: the success of our past experience, we have either gone effective strategies and tools, in this new marketing state, not necessarily effective, there should be a clear and rational; reporters of competition in the furniture industry, the following points several large areas for the furniture industry stakeholders make decisions in more of a reference point:Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa  Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair

Homogenization

Apart of furniture, regardless of the various sectors, there is now a common trend: more and more apparent homogeneity, degree of product differentiation, and differentiation of the time more and more limited: Different but the same style of furniture factories, the same style, same colors, some manufacturers even if the twins image packaging; before you develop a new product, or a new technology, new products, companies can operate in the market for several years, and now you have a new product, as long as the product sold up, short months, just as competitors come in immediately, and are followed by round after round of price wars; like this brand more than we can think of the factory, "cottage furniture" era intensified.

Higher overall costs, and increased risk of

Because the terminal intensive, channels concentrated focus on the brand and marketing elements of price increases, increase the operating costs of our business, cost of materials rose, advertising costs rose, access fees have gone up, labor costs rose, the logistics costs rise , the mall rents rose by all of these operating costs have risen.

Threshold higher and higher, the operation of regional markets that we break-even point, the key value of the increasingly high risk is growing. But the depressed, not necessarily high risk high return, many furniture companies and stores that hit the market down, look busy, to the end of a punishment, the result can earn money.

Expansion of the property wantonly furniture

Counterparts nearly two years, we often hear talked about:Macalline to the local development market; actually stay home city a; JSWB city is about to start in the investment will be; Ou Yada in site has been approved places; Jimei city has started in the;  city's local brand shopping outlets began to investment and so, for this war without smoke is the most pathetic in terms of furniture dealers and Terror: the slow sales growth in stores when the market is competitive again, the brand new shopping malls open or not to enter into?Dining Chairs Tulip Chair Eames Side Chair Tulip Armchair Eames plywood dining chair Brno Flat Chair Nimitz Side Chair Armstol the chair Costes Chair Eames Molded Plastic Armchair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Tulip Arm Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair

According to incomplete statistics, since 2003 housing prices rose, the national voice for the high prices of a wave after wave, the government macro-control in the strict control of prices began, in December 2009, the central series of free real estate market regulation signals. State Council executive meeting clearly stated, "housing prices in some cities to curb the momentum", the national real estate slowdown in the growth rate to 9% this year, about half the national GDP growth rate this year with the government's macro-control flat; and 2010 Consolidated sales in the first half of the average end furniture by as much as 20% to 30%; 2009 ~ now integrated growth of Chinese furniture consumption in 12%, while furniture shopping malls springing up in these two years, the national brand furniture store expansion rate of expansion 30% to 40%! (Domestic expansion of individual well-known shopping centers much faster than this figure) and the rental of furniture shopping grew 10% to 15%. These figures contrast, far greater than the GDP growth rate of real estate and the national economy and furniture store sales growth.

Objectives unclear

Any competitive advantage, are dynamic and temporary. We are now with the competition between the competitors, I think it is high strength, high against the close game, the slightest mistake would be competitors down. You trepidation every day, walking on thin ice, take aim, the market, it may survive.

Regardless of the furniture business owner or marketing manager, told me to pass such a message, said that even dream of thinking, how to get this next move. Many former boss told me that they do business, and walk all way to go snake snake way, to go their way. But now right? How do you go completely to stare at competitors and see how he walked, the game getting closer. Make a decision to consult a lot of peers and predecessors; whether you are opening a Ramen Museum, or do a fashion, you open a big business, or make a small Menlian, there is this problem.

Into the export business

In recent years, especially since the anti-dumping from the furniture, plus two approached the financial crisis impact on the export furniture industry is very obvious. These manufacturers can not rely solely on export soon realized, to two-legged walking, export and domestic sales, started in the last two years, the domestic furniture market, and began product development, image packaging, marketing planning, to participate in the exhibition, marketing, etc.; furniture market in China more than a sudden a lot of brands, resulting in many years as a domestic marketing people, distributors and other furniture for many strange new brand concept, of course, the domestic furniture market share while also taking part were divided.

Octagon four furniture exhibition

From the beginning of Guangdong 1998,1999 furniture exhibition opened to now has more and more well-known, has more and more grand, has more and more scale; but the flow of people within the time from the start more and more people are now more and more less, why? One reason: the city opened the exhibition of furniture too much in the short term: Dongguan Exhibition, Guangzhou Fair, Shunde Exhibition, Shenzhen Exhibition, Shanghai Exhibition, Beijing Exhibition, Exhibition in Shenyang, Suzhou Exhibition, Xi'an, Chengdu, exhibition, exhibition in Zhengzhou, Qingdao Exhibition ... ... No wonder many of the exhibition so that people would often say: tired these days! One year down, side by side furniture exhibition, the domestic do not know what time, unknowingly smoke so much of the furniture show, has gradually achieved a number of regional rise of the local furniture industry brand.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Firberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp.