A bag of coffee sold in supermarkets 2 yuan, a coffee shop in the street need to drink 5 dollars to drink a cup of Starbucks coffee to 30 yuan, to the needs of senior restaurant drinking coffee and even a few hundred million dollars. Why is the same coffee, the price would be so different? In fact, a different environment, the price is different, the business is selling coffee, while the environment is also sold to consumers, consumers to enjoy not only the taste of coffee, but also enjoy the feeling of an elegant environment. This is the environment of marketing to bring results. It can used in various industries, today we talk about the use of the environment in the home building industry marketing.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Firberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp.

Home building materials products in China in general, are consumers of low concern, high interest rates of the industry, how to make the brand stand out in a sea of ​​clouds in the market; how to attract consumers and buy products; How to make people become first-class consumer brands in-depth brand, have become their concerns and focus. Environmental marketing is one way to solve the problem.

Investment environment, build brand potential

Marketing investment in the enterprise environment, the investment is a key business process is one of the companies the only way to bring products to market. One important means is to put in investment ads. Including television advertising, professional trade magazine advertising, highway artillery advertising, airport advertising. These are the marketing environment, through the media environment for the dealers feel the strength of enterprises and brand power to attract them to join the business. Corporate sales staff also met with dealers, meeting venues, which can be corporate stores, offices, factories, or business photo display size of the business to the dealers, equipment, offices, the enterprise culture theory. In short, to shock dealers, fully experience the business environment, culture, business environment and cultural identity, will join the company. Therefore, enterprises should pay attention to build a good business environment. Sophia, like the wardrobe industry in 2009 to 2010, invested heavily invested in the CCTV image of brand advertising films, while the regions in the country put a large outdoor advertising, all-round display to the consumer and dealer brand, wardrobe sales all the way soaring, powerful advertising efforts, the market response, attracting a large number of dealers to join enterprises.Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair ................................ designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

Sales environment, and create Experience terminal

Environmental marketing in-store sales, store windows are the ultimate consumers. Store's overall design, store merchandise displays, store branding culture, dress store shopping guide staff, and service attitude, these are the store environment, the factors for consumers to buy products. Floor store here as an example initiate few points. The first floor store like the faces of the door to simple and generous, whole. Color can not be too complex or frivolous. To show mature; door head LOGO not too complicated, complex and not easy to remember; door first color and the color of LOGO contrast, will make attention. One to see LOGO. Shop floor is a large color samples arranged in the best general in three, vertical screen, horizontal consolidation, inclined to fight. Shades of colors that match, there is contrast. Store promotional materials to make a unified tone and style consistent with the store. Purchasing Guide neatly dressed, clothing and store the image of the color line. All the work is to create a good brand environment, consumers can be attracted to see the stores, in-store can deeply feel the corporate culture, shopping guide staff enthusiasm, in such circumstances, how consumers will not buy heart floor it.

Propagation environment, the core values ​​of the brand appeal

Environment in the face of consumer marketing, corporate brand positioning based on their analysis and to identify target populations, resulting in the target population with high media attention to ads. Advertisements and the main screen to be able to represent the voice of the target population, can touch their hearts, like living at home floor Advertisement Baroque: Baroque love hand, branding atmosphere of aristocratic life in Europe, in line with the pursuit of China's high-end luxury living in Western people's taste; scholarly family floor of the advertisement is to create aesthetic and cultural, scholarly and cultural construction, in line with the pursuit of artistic taste of life's hopes. Not only in the running media advertising, building shopping malls in major enterprises should put in lots of outdoor advertising, put mats in the mall advertising, or flying the flag hanging aisle ads and give full consideration to the consumer layout of the tour route, and only continued to touch the consumer, to attract consumers to stores to buy products, and ultimately purchase the floor.

In short, environmental marketing is to create a good environment for the brand through the look was very successful brand building potential, so that two or three of the brand, looks like a first-line brand; to first-line brand, appears to be a leader of the brand, everyone seems to be a successful business brand, can in an invincible position in the market.