1, the domestic manufacturers

Guangdong's furniture in the furniture industry center stage, but can also be seen as a show-style furniture. Fairs each year, has become all the furniture manufacturers, "Eight Immortals, fancy" limited domestic competition for distributors, to achieve the marketing channel is the ultimate goal of the king's arena. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table

Guangdong trade fair each Guangzhou, Dongguan, Shenzhen, Foshan, with four to show, year after year, showing the charm of the furniture in Guangdong, but also demonstrated its pivotal position in China, has been recognized as China's domestic and foreign counterparts benchmark furniture .

Hall from a marketing point of view, large-scale exhibition in Guangzhou and Shenzhen, the standard specification and in the end of a hall, around the little building; and Dongguan, Foshan, depicts the main hall, many ways around the patchwork of satellite museum. This is the way to the diversification of furniture manufacturers exhibition possible. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

1,1 fairs around the museum, "smoke"

Fair Hall is limited to manufacturers compete for the big dealers under a higher stage. But in recent years are no longer confined to the exhibition hall. Or a few kilometers away from the exhibition hall, or in the streets where vendors, a month or two at the trade fair will be "smoke signals everywhere." The usual methods are:

A, the streets of emergency implantation
 
Taking into account the cost, usually about 1 month before and after the trade fair, exhibition hall into the streets near the furniture brand of choice for objective self-promotion. To grab the attention of pedestrians crossing the road, such ads have been from the beginning of the very few pieces of the brand, began to extend to several kilometers or more.

B, vendor base entertain
  
The original intention of this approach, only from afar to meet distributors, potential distributors, so they have a "home away from home" feeling. Has now expanded far her "sphere of influence." The whole village or town, down the effective monopoly position, is not nothing new. But can not do this, simply can not do, instead became a petty or do not power themselves laughing stocks.

C, eye rolling highway flutter
 
Ben's foes in highway driving the express train maneuvering along the highway billboard effect of licensing is not only due to flash across the discount, it will be on the highway due to potential consumers of the visual impact and walking towards me effect, never by the industry vendors eye gaze. They tasted the sweetness of the big furniture, no longer satisfied with a few months before and after trade fairs listing PK, as one of the brand marketing, most of the year has been normalized, and for the strengthening effect, a highway is not only a sign erected . According to incomplete statistics, machine speed and bearing a prominent position GS about 20% of the billboards have been occupied by the furniture industry, near the exhibition hall is almost no one near sidelined.

Moreover, the furniture industry, supporting industries, such as furniture companies and major raw materials, machinery and equipment companies are eager, jumped out from behind the scenes. To prove their strength worth mentioning, in order to attract the attention of furniture manufacturers or not to consciously join on a full range of consumer and furniture manufacturers compete for ranks.
 
D, own a curator of the exhibition in confrontation

Fair venue area is limited, high rents, but time is very limited. Each extension is only 3-4 days of flexor poor. Manufacturers are participating as exhibitors, dismantling busy for several weeks, excluding product development and transportation trouble. Easily cost several million participants, dozens or even hundreds of million yuan. Calculate the costs and effects, it would be better by way of monthly, open year round in the hall near his own independent museum, not only in the annual exhibition to wait at Plaza, significant cost savings, but the effect is quite good. This practice originated from the pure free-trade production base the company now also have the deep pockets of manufacturers around the camp in the hall. Dongguan Chi Sang Industrial Estate is such a personalized Hall of hatching cradle for many years. The furniture predators - Taiwan International Group will be breath-liter opened a 7,000 square meter hall for many years.
   
E, the body still advertising law
 
This method is different from the bus body of the mobile ads. Furniture manufacturers began to pick their own customers just packaged body, whatever letter: certain companies such as VIP shuttle bus, a sizeable crowd in the vast allow dealers to find the fastest traffic. But unfortunately that is: near the Exhibition of furniture by leading to too many vehicles, traffic congestion has become commonplace. No matter how much your government, send more dealers, more than anxious consumers had to wait quietly. Vehicles around, looking around helplessly in the eye is boring choice: a good ad or shines, or packaging for a strange enough, the grand body ,,,,, everyone knows, this had fallen into some of the vendors the hidden trap. They are money exhibitors, or that they think this is a free exhibition law. Fairs, you see, that is enough.

F, exhibition hall near the wantonly exaggerated

One step away from the rock hall, to capture dealers, prospective dealers in the heart, How the difficulty? ! Creative advertising or not Siyi to fully tap their inner needs something to make things possible!

There is so near the exhibition hall in Dongguan, an ad: lying on the money earned. Regardless of whether it is true, so one that alone enough to go by your heart or hesitation, right? Another example: In recent years, the demand for furniture, personalized voice getting higher and higher, but this furniture companies who complain incessantly. Because the greater the need for mass production of furniture more to play its advantage of mechanization of operations, resulting in economies of scale. Their approach is all the way to "reluctantly must sell" to overwhelmed. This makes the boss unhappy dealers. So will some of the new Zhang vendors "through anything" to hoist the "custom product" banner, vivid rendition of "What is survival of the fittest?" "What market?" Modern show.
    
G, exhibition launches and helicopters of the air above the eye-catching method

With the furniture industry, general economic strength and competition to enhance any eye-catching practices are worth a try. Vision, or at all costs continue to be bold ideas developed, it has been renewed and upgraded. Play tricks on the ground about the ad, they began to set its sight on a vast expanse of sky. To launch helicopters or something, a little too optimistic, but really someone to do it. But, taking into account the limitations of air space and the exhibition of such manipulation of the high cost of equipment, such marketing had even manifested themselves.