E-commerce data shows a rapid growth in recent years, China's e-commerce development, but the consumer market is huge, partly because the network is becoming more bedding, consumer trends network of more apparent; the other hand, because the traditional There are many sales channels management, purchasing patterns on the weaknesses. E-commerce era, as many Chinese domestic companies. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp

The end of 2010, according to CNNIC China Internet Network Information Center released the latest report, the number of Chinese Internet users reached 420 million, Internet penetration rate reached 31.8%, higher than the global average of 21.9%. In 2009, China's online shopping market is close to 250 billion, reaching 248.35 billion, an increase of 93.7%. With the increasing growth and stability, in 2013 the scale of China's Internet is expected to exceed 1 trillion in transactions. According to authoritative survey, in 2010 to the present, 4.2 million Internet users, 35% of Internet users choose to purchase goods from the Internet each month.

E-commerce data shows a rapid growth in recent years, China's e-commerce development, but the consumer market is huge, partly because the network is becoming more bedding, consumer trends network of more apparent; the other hand, because the traditional There are many sales channels management, purchasing patterns on the weaknesses. E-commerce era, many domestic enterprises to become China's economic transition, a beautiful wonderful work, the furniture industry to bring heavy pressure on the light. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table

Furniture industry began to sing "E" Melody

Industry sources believe that, whether or not you are stationed stationed e-commerce, Internet, huge consumer groups out there, only to rise; Whether you are concerned or not concerned about the e-commerce, with a keen sense of competition on the market there, to seize the opportunities .

Traditional channels Mishap refractory enterprises can not afford injuries
Some brands reflect the company said sales and efficiency per unit area are in decline, while a lot of furniture stores are continuing to raise the rent, which makes our manufacturers, our distributors, marketing channels in the top of the traditional inefficient. Shop price increases caused by the increase in funding channels and the associated increase in operating costs has said too much for many brands, coupled with the recent expansion of the store due to the crazy prices for furniture rental companies can no longer recognize your eggs in one basket , but rather to open up channels for transfer.

In the high-cost era, the traditional channels of active or passive expansion of enterprises gave a great crisis and challenge, so that the cost of growing profitable Mishap compression have brought a heavy burden on traditional channels, in the difficult burden of negative enterprises can only be taken under some other way to release the sales pressure.

E-commerce is difficult to co-exist with traditional channels

E-commerce and traditional channels should be neck and neck, the two complementary sales model, but since the number of furniture industry has been reluctant stationed? The reason is because most of the furniture industry are based on the mechanism of layers of agents, under the influence of these mechanisms, the price deviation had occurred, can not be unified, this is natural for e-commerce is fatal.

In addition, the dealers under the manufacturers of agency is not dare to carry out e-commerce, because it involves the interests of dealers across the country. Low barriers to entry of e-commerce in China, but furniture enterprises to conduct e-commerce or the conduct can not be rashly, it depends on the internal furniture dealer that is a huge support system, so that China's furniture industry to get involved in e-commerce, must resolve the channel running in the process of some friction that may exist, after all, now or in the traditional channels occupy the mainstream.

"As also channel loser channel", e-commerce has become the market trend, many brands of furniture only to recognize this and make full preparations in order to share the pie in the e-commerce era, get a foothold in the market land. Effect of early e-commerce may not be obvious, its development is indeed to go through some of the run-in phase, but any early stage in the development of new things are just after dawn with the weak trend of resumption of fuel burn, while the first one dares to eat crabs people often become the most people eat crabs.