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Unique design makes the IKEA store route not only to create a furniture store, but all the shops are lower than the amazing accomplishments ─ ─ up to "60%" of the purchase of goods, not a list of customers within the original buy.
Architecture, University College London, Professor AlanPenn calculated in a speech recently that he thinks may be the greatest IKEA store.
Research shows that sales of the IKEA furniture so well one of the main route of its unique store design. This design allows not only created an IKEA furniture store, but all the shops were not up to the amazing achievements ─ ─ up to "60%" of the purchase of goods, not in the list of customers within the original buy.

Of course, IKEA is also the innovative design allows customers to buy their goods important reason for unplanned, but it is the route design store credit. You see, all IKEA stores around the world are the same kind of design: go in, as if into a "maze", you obviously only want to buy lamps, but around a long time to find lamps; obviously friends and family about a a place to meet, but no time to find it the place - sometimes you like an idiot, as in a place after five or six times, still can not find you want to buy.

What is this principle in the end? Why not 60% of the original list?Lounge Chairs Egg Chair Swan Chair Barcelona Chair Ball Chair Eames Lounge Chair Bubble Chair Panton Chair Corona chair Chaise Lounge Chair Womb Chair Basculant Chair LC1 Eames La Chaise Wassily Chair Ovalia Egg Chair Pratfall Chair Hans J Wegner Style GE 290 Chair Eames Rocking Armchair Ox chair Wegner Shell chair Charles Rennie Mackintosh Hillhouse Chair Rohe Chaise Longue Eero Aarnio Pony Chair Tomato chair Focus 2 Chair Eileen Gray Bibendum Chair PK22 PK20 Heart Cone Chair Verner Panton Cone Chair Garden Egg Chair Coconut Chair Eames Molded Lounge Chair Eames plywood lounge chair Saarinen Ring Executive Chair Saarinen Executive Chair Egg ball chair Hanging Eero Aarnio Eye Ball Chair Half Dome Chair Acrylic Hanging Eye Ball Chair Redesign Bubble Chair Egg Shape Acrylics Chair Fiberglass Armchair Pastil Chair Thomas Chair Pratflall Chair Cup Lounge Chair Vanity Fair Chair ................................................. Dining Chairs Tulip Chair Eames Side Chair Tulip Armchair Eames plywood dining chair Brno Flat Chair Nimitz Side Chair Armstol the chair Costes Chair Eames Molded Plastic Armchair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Tulip Arm Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7

Professor's explanation is very interesting: IKEA's strategy is, regardless of your previous home visiting program in how long should it have to make arrangements for you to "buy goods" of the time, unknowingly consume between samples on the front, where the show IKEA is always a sense of the best design and cheap goods, and the spatial arrangement of the most creative. When you finally get rid of the "Labyrinth", went to the shopping area, the brain had already been automatically added a several things, from the "shopping program" into a "shopping spree" was.

Graduate students went to the IKEA store professors do a computer model and found that the circuit design of IKEA to help people "see" the "most distant" the tendency to move forward, clever design of the people "line of sight", the same time, and Ordinary supermarkets very different, because the maze-like design, IKEA everyone is naturally the footsteps of others to follow, to the "same direction" to go, this "do not have brains to follow", making a strong autonomy in other stores gradually remove the defense of customers, IKEA will be relaxed to a variety of products printed on the mind.

The question is, in fact, such a grueling road discounted shopping experience for customers, and why customers are often in a few months, willing to go back "lost" it?

The secret is that IKEA on the "Late Happy (Delayed Gratification)" manufacturing. "Deferred happiness" is what you want to lose weight, first must be hard to exercise, diet, three months later to see they're thinner. Scientists have confirmed that this "delay happiness" brought happiness, is the original several times. IKEA Similarly, customers can not find the way, was very depressed, but because the joy of finding something to be "delayed", and finally get the pleasure of things is the original "program shopping" several times! So, finally lost out customers, and my heart really willing to be lost again next time.

More interestingly, the professor pointed out that IKEA is not no "shortcuts", they are hidden in looks most like the place. This design for those who have been here several times, customers can not buy things just start getting lost, and this will bring them a special sense of achievement, and become a loyal IKEA customers, because they think they know best IKEA.

What a clever design! Next, we can think about the design of IKEA really must be an area so extensive it? Small shops in general, there may also create IKEA kind of "lost, delayed, happier" road map? And IKEA shopping this concept has not been used in the network above, there is no principle according to the line IKEA designed a "new type of shopping site?"