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Cheap furniture business strategy or wantonly into e-commerce does not work



According to the survey, the output value of Chinese furniture industry in recent years has exceeded 7,000 billion yuan, accounting for 70% of the amount of furniture manufacturing, but in Alex's top five sites in China, not a furniture e-commerce platform, and in Europe and other developed countries, the net purchase of furniture accounted for 30% of the total furniture consumption.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp

It is seen extensive development of e-commerce space and irreversible trend of development, building materials well-known furniture brands have set foot in e-commerce. However accustomed to the traditional business model of home businesses, new channels for understanding at an early stage. In the process of testing the waters of electronic commerce is inevitable difficulties, brand, product, price, distribution of benefits, services, logistics, experience and other aspects will impact on the domestic e-commerce.

E-commerce key to success in the home point, online product selection, that is, product line management, and line quality of service system should be the focus. Speaking of products, how to balance online and offline product price will be a major test of the conflict.

Online and offline prices are uniform deposit dispute

The current major furniture companies furniture e-commerce business model for the exploration of which are still in the mode of operation, there are many on the controversy. About online and offline prices is consistent with the need for different views. Some experts believe that the network will have some individual needs, personalized products can make some distinction, but the main product should be consistent. Markor Xin Liu Feng, director of sales at home tour, said they want as much as possible online and offline products to make a distinction.

Products will have to distinguish between the price to stay the same

Products will have to distinguish, but the online and offline prices were to remain the same, some businesses will not adopt the form of a price war, and perhaps online spike or individual could use some form of price concessions to attract passenger traffic, but will not are all products. Purpose is to cause customer concern, rather than taking it as a competitive advantage. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table ..................................... Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table ............................................. Bar Tables and Stools LEM Piston Stool Eames stool Nelson Platform Bench Zig Zag Chair Tulip Stool Nimitz Bar Chair ................................ designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

Consistent online and offline product price can be slightly different

Integrity can be a good platform recognized by consumers, and online product prices can be lower than the line, after all, a lot of the online cost savings. If consumers believe a product is the real thing online, and this product will be much cheaper than the store, then most of them will choose the low price of online products. By slightly lower prices to attract such a strong flow.

Online price advantage will be able to attract young customers

Have to admit that not only the domestic industry, and even entire e-commerce field, the line of low-priced products are indeed able to attract consumers. Professionals drawn based on actual experience, online shopping population ages lighter, weaker spending power of the customer base, according to the proportion of profits to lower prices, will bring the effect of small profits.

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2011-6-8