Chinese furniture Modern Classic Furniture industry: the world of furniture manufacturing country

With China's rapid economic development and real estate in recent years, outbreaks of furniture industry in just 10 years of rapid expansion, the left over foreign decades of development. Called the speed of light speed of development. China's furniture industry, which has won the first world manufacturing power and the reputation of world exports, creating enormous material achievements.Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp .

Statistics show that in 2010 annual industrial output value of furniture up to 900 billion, compared with 2009 growth of 20%. Currently, the furniture manufacturing industry has become a national relay food, clothing, appliances, furniture, after the fourth-largest industry.

As the world's major exporter of furniture last year, China's furniture output value not only to maintain growth, foreign sales of exports is still ranked first in the world. China's furniture exports in 2010 reached $ 33.7 billion, accounting for 25% of the world's total output value of furniture exports reached an unprecedented growth rate is 30%.

Zhu Changling, China Furniture Association, said, into the second Five-Year Plan period, due to appreciation of the renminbi, the domestic market, inflation, coupled with the upper reaches of the real estate control policies, domestic furniture production growth and export growth is expected, will be adjusted to 15 % and 12%.

Weakness: the homogenization of serious brand is almost "zero"

Many industries in China, there is a significant phenomenon, that is, the homogenization of serious flooding, and in the furniture industry is very obvious. At present, China's furniture industry for more than 90% are private enterprises, or SMEs, lack of economic strength and innovation, and technology is not comparable with international standards, the design also keep up with foreign advanced level design talent is scarce . Therefore, product development, the Chinese furniture does exist some disadvantages, so that market the product homogeneity, lack of competitiveness. While positioning the brand is also no innovation, positioning confusion, ambiguity, nothing new, brand is almost zero.

Therefore, although China's current large and small have been tens of thousands of furniture brands, but has not yet seen an entire industry of big brands command can be said that the future of China's furniture industry will usher in a mighty "shuffle war ", and eventually survived the brand positioning will also be clear that, stand the market, time, quality test of the" big-name!

Cause Analysis: why the lack of furniture industry professionals?

Accommodating more than one billion-strong population, human resources is abundant. Solely from the perspective of education and training related to quite a few graduates can be chosen to furniture, the lack of talent. Why is this ordinary industry will lack talent? Let's make a simple analysis.

One of the reasons, low pay and poor working environment community.

Furniture, often to the suburbs or the countryside, factories going, the work environment is poor, pollution, low noise, bright and clean the furniture factory, after all, very few. Is also a university graduate, graduate school, lower wages than other industries. Compared with peers, psychological gap between large that their value is not directly reflected in the real interests of drivers, diverted seems to be their only option. Furniture industry as China's western development, faces the same situation. This situation not only in China, the Asian countries have similar phenomena.

The second reason, innovation and motivation is weak, the social demand is low.
For a large number of small and medium-sized furniture companies, original design is nice. However, once invested heavily in product development and design costs, but can not obtain the corresponding business value of corporate blow can be fatal. Therefore, the manufacture of light weight durable design culture lingers. Moreover, the design has not yet formed in our independent intellectual property rights, many companies are out of cost considerations, that instead hired designers and assume greater cost risk, not as the domestic economy more efficient reproduction furniture stores. So, a few years ago the Chinese furniture industry, there is little original design, multi-copy products in Hong Kong and Europe, or the left according to the boss's intent to copy the right to change, Mill design draftsman at best. In this soil, even if there is a desire for innovation and talent of the designers, they also lack space for the development can only be bound, to be buried. Can not do long, will be diverted. Now the situation is slightly better, but did not reverse the decline.

The third reason, spring is not degrees Pass, furniture, scientific research into the chicken. Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table  Modern Tables Isamu Noguchi Coffee Table Tulip Table Saarinen tulip oval dining table Eileen Gray End Table Barcelona Coffee Table Eames Wire Base Table Eames Elliptical Table Arne Jacobsen Coffee Table Parabel Table Noguchi Dining Table Le corbusier table LC6 Super-circular Table Oval Tuplip Table Fritzhansen PK61 Glass Table Marcel Breuer Laccio Table Set Le corbusier Coffee Table LC10 Eames Plywood Coffee Table.

Wood Science and Technology, a state two disciplines, each year many large national projects, 863 projects, 973 project, the National Fund for Nature, WWF and other provinces, and furniture in the declaration of these so-called heavyweight class activities, and even find an attribution is very difficult, there is not a national issue, "furniture" that keyword, would like to declare is nowhere. After the founding of new China, the 1950s have a furniture design course, to furniture design 1980s there undergraduate professional development so far has been 50 years. But in the furniture industry, not a professor took the National Natural Science Foundation projects. Furniture industry is not only not an academic journal, not the core journals. Research given the cold shoulder on furniture, eat a token gesture.
The future development of the main directions of the furniture industry:
Increase investment in and development of original design, and constantly enhance the brand's competitiveness in the market

The good news is, the major furniture manufacturers are aware of the problem. Whether it is from the design content, environmental standards, or are in the industrial chain to the stage of promotion of high standards. Although there is no aura of international awards, has little to join the international master design, but China is trying to explore the furniture of their own development.

Reporters learned that Beijing's brand of furniture industry development
outstanding. In addition to previously EGGER, Oude Sen furniture brand alliance attack, brand new furniture McGrath innovative products combined professional design style, Ronglin Shi Jia, trimetazidine, 100, love by Reese and other enterprises are also in the original design of the product progress, and the same main environmental furniture brand.

Just been recognized by well-known trademarks in China, "China Crane" furniture, for example, has a 55-year history as a furniture brand, China for the Chinese crane by virtue of their deep understanding of the furniture market in the early stage of development to determine its own brand positioning that insist on technology transfer and innovation. Retain the characteristics of the East itself, but also to do with the integration of the world furniture industry. From Germany, Italy, Japan and other countries to introduce advanced production lines and production processes, and excellent design staff, which will Huahe Furniture technological advantage and international original design combined with innovative products and designs to meet the domestic furniture development of the market! And this brand development strategy indeed Huahe tremendous advantages, not only to build a brand on the product differences, but also to establish their own brand of culture, to know a furniture enterprise, may be easier to build a brand But can the brand into the culture is very difficult!

Beijing Furniture Association show Su-Secretary-General said that the furniture industry is currently in the manufacturing-based to creative critical period of transition. Only through increased business investment and development of original design, and to continually improve the brand's competitiveness in the market, which is the main future direction of development of the furniture industry.

She also pointed out that the furniture industry in order to optimize and upgrade the need to improve marketing capabilities, run by branding, design and service and other non-physical means to optimize the industry, resource allocation, increase brand value.