Furniture and people's daily life as closely related products, has been subjected to investors and consumers, focus of China's furniture market, business marketing in an endless stream, but a wide variety of marketing methods, there are some things that are not conducive to enterprise development, the following nine are Building Material Xiaobian from five to brief these marketing abuses. Modern Classic Furniture China Furniture Designer Furniture bauhaus Furniture shenzhen Furniture china Furniture suppliers Metal Furniture Leather Furniture Fabric Furniture Wooden Furniture Glass Furniture Fiberglass Furniture Acrylic Furniture Eames Office Furniture Eames Office Chair Artichoke lamp Barcelona Chair Eames Lounge Chair Egg Chair Isamu Noguchi Coffee Table Womb Chair Tulip Table Le Corbusier LC2 Sofa Eames Aluminum Office Chair Swan Chair Knoll Sofa LEM Piston Stool Ball Chair Eames Low Back Softpad Chair Chaise Lounge Chair Saarinen tulip oval dining table Bubble Chair Tulip Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Le Corbusier LC3 Sofa Barcelona Daybed Corona chair Panton Chair Charles And Ray Eames Office Chair Kubus Sofa Barcelona Bench Eames stool Marshmallow sofa Eileen Gray End Table Basculant Chair LC1 Eames High Back Mesh Office Chair Nelson Platform Bench Eames Side Chair Eames La Chaise Barcelona Coffee Table Eames Low Back Aluminum Office Chair-Mesh Tulip Armchair Wassily Chair Eames plywood dining chair PH Artichoke PH lamp

Human resource management does not focus only on the results of the process
Most of the furniture industry's marketing staff without job security. Many companies in assessing talent, performance and light weight performance of the process of creation. Take a simple wage model does not focus on employee career development. Must fundamentally change our concept, that is, to create value for their employees, not just to get value from them. Formal training can be very few companies, a lot of training is just going through the motions, back endorsement of it.

Re-price the value is not re-

To compete for limited market share, some furniture manufacturers resort to "bleeding" the cost of bait to lure consumers. Industry does not regulate on the one hand, but want to use the "speculative" approach to business enterprises, will die out. Product prices can not be sustained, because it does not reflect the proper value, of course, consumers would be unable to continue. "You pay for," It only means that the value of the use of the product itself. To achieve "a cargo is money", it must give "cargo" on more valuable things.

Secret furniture industry marketing abuses during the five

Heavy corporate image, the image of the product to

This image of the furniture in large and medium enterprises are more concentrated. In the consumer the impression that most only hear a certain company or its advertising strength, good reputation, but their products are poorly understood. Corporate image is important, but competition for market share is mainly dependent on the product image that is brand building, not just the brand's prominence. Consumers buy the product rather than a company name.

Over-promotion, lack of core competencies

There was a well-known large-scale building materials stores, had finished "furniture section," and "Furniture Week" a few "furniture event", etc., has shown signs of a busy market, a thriving film. But the consumer wait and see after his paralysis walls, the shopping mall wit's end, wants to come. In the regional market, the brand also on a dazzling variety of promotional tools: the concept of speculation, price shopping, and ultimately creating a vicious circle can not extricate themselves. If you are unsure of the competitiveness of business continuity and development of power, not enhance the core competitiveness of enterprises, will only get more difficult to survive a recession or even more quickly.

Excessive homogenization of the product promotion is the result of natural problems to be solved is the product of innovation. In order to prevent competitors to imitate, it is necessary to change the pattern of new product development techniques, and before the birth of the formation of the product market barriers, strengthening product market appeal.

Resale, the light pre-and after-sales

McCain was hype when selling products, any brand of product quality can be 15 to 20 years. Consumer problems after competing prevarication, in serious cases altogether leave behind closed doors ... ... In fact, many companies are concerned about the sale, but the service to be spending large sums of costs alone, the customer management system requires a lot of financial and human resources and material resources. If the Service management is too rough, have failed to reach the customer information for marketing services standards, but also can not be market segmentation.