Children's furniture market has great potential as parents after 80 major buying groups

"Our 16 years of age have more than 300 million children, about the country's population of 1 / 4 with parents of children room decoration gradually importance, the development of children's home market has great potential." Zhu Changling, vice chairman of China Furniture Association, told reporters that said. No wonder home businesses and stores are so great importance to children's home market it, the original children's market presents tremendous opportunities.

However, the development of children's furniture, not a long history, even after 80 failed to have a special treatment of childhood furniture. Was born in Henan, 80 Wang told reporters, "just a child and her mother or sister to sleep with one double bed, has not been able to get the single bed he has been longing for." Even more favorable conditions for some families the children, nor children's furniture to enjoy the full treatment. Modern Sofas Le Corbusier LC2 Sofa Knoll Sofa Le Corbusier LC3 Sofa Barcelona Daybed Kubus Sofa Barcelona Bench Marshmallow sofa Knoll Corner Sofa Le Corbusier LC3 2 Seater Sofa Le Corbusier LC2 2 Seater Sofa Bocca sofa Le Corbusier LC3 3 Seater Sofa Eileen Gray Daybed Le Corbusier Grande Corner Sectional Isamu Noguchi Freeform Sofa Knoll 3 Seater Sofa Le Corbusier Petite Corner Sectional Anonimo Chesterfield Sofa Le Corbusier Petite Chaise Sectional Knoll 2 Seater Sofa Hans J Wegner Style GE 290 3 Seat Sofa Le Corbusier LC2 3 Seater Sofa Hans J Wegner Style GE 290 2 Seat Sofa

According to Colombini Furniture Manager of China Ltd. Beijing Bao Wang Jun said, was only until early 2000 as an independent children's furniture industry to develop. Only less than ten year history of the development of children's furniture market is still far from perfect, of course, China's furniture industry is not involved in the deep, while China has been the eyes tightly locked children's furniture market, looking forward to opening up China's huge potential purchasing power of European children furniture brand, has failed to fully open up the Chinese market, buying groups.

Today, the children almost every Chinese family's absolute center, with "no matter how tough the child can not suffer," the traditional concept deeply rooted in Chinese people's minds, so long as the economic strength of the little people, not the child The expenses in savings. In the interview, the reporter can see this from time to time parents, their own bedroom furniture set is Xiangui 10,000 yuan, but the children's bedroom, but is easily equipped with two or three million.

Children's Furniture Children have the final say

During the interview, the reporter learned that a good children's furniture to sell, you need to please parents, but also to please the children. Ms Leung said the sale of children furniture, children's furniture sales are now from the child to make decisions almost as much as half. So, manufacturers in color and form in the child's tastes.

Parents will take into account the product's environmental and functional. "I want children's furniture favored by the market, to emissions standards, safety standards etc. should be more demanding than adult furniture, more stringent, to get parents to trust and feel comfortable buying, but also in function and design more Science. "Leung said above. Dining Chairs Tulip Chair Eames Side Chair Tulip Armchair Eames plywood dining chair Brno Flat Chair Nimitz Side Chair Armstol the chair Costes Chair Eames Molded Plastic Armchair Barrel Chair Ant Chair Seven Series Chair Eames Molded Dining Chair Eames Plastic Chair Tulip Arm Chair Eero Aarnio Arm Chair Eero Aarnio Cup Chair Juliana Armchair Saal Dining Chair Wishbone Chair(Y Chair) Bucket Chair LC7 . Office Furniture Eames Office Furniture Eames Office Chair Eames Aluminum Office Chair Eames Low Back Softpad Chair Eames Style Aluminum Office Chair Eames Softpad High Back Office Chair Charles And Ray Eames Office Chair Eames High Back Mesh Office Chair Eames Low Back Aluminum Office Chair-Mesh Eames Management Lounge Chair Eames Aluminum Executive Lounge Chair Eames Soft Pad Group Side Chair Eames Group Aluminum Management Chair Eames Aluminum Group Side Chair Eames Mesh Low Back Office Chair Meda office chair Eames Conference Table Eames Meeting Table Eames Round Table

"So, children's furniture companies into the market is still very high threshold." Zhu Changling, the industry said, compared to children's furniture and general furniture, they are small, but the production process has not been reduced, the production technology, safety and environmental protection has a higher requirements. At the same time, children's furniture production scale must fully consider the child's physical and psychological needs, less sharp corners, pit design, the best products along with the growth of children, the most popular.

After the purchase of 80 groups of parents as the primary

If after 80 because of time limitations did not enjoy the children's furniture, they are fully realized in the next generation who dream of childhood. Today, half of the 80 have parents, to compensate for the lack of childhood wishes, they want more kids can have their own separate space in the growing independence of thought and personality formation. Therefore, when those who never have children after 80 furniture, children's furniture has become a major consumer groups.

This also consumer groups with different ages of the values related to industry sources, the older generation who know there are still some limitations, they continue using the experience of raising children to take care of the next generation, the inherent concept, can not see to the importance of children's furniture. This is also to be a breakthrough in children's furniture business barriers. But with the development of children's furniture irresistible trend of their own child-growth characteristics are more obvious, brand marketing companies are innovative, middle-aged consumers, or a change of mentality.

Market segmentation needed

Children's furniture is different from the more than a decade, virtually no problem with ordinary furniture, children's furniture is not the same. Children grow quickly, infancy, childhood, adolescent furniture needs are different, just a few years may need to be replaced, the replacement frequency of fast naturally bring about greater market opportunities. Coupled with the age group of children's furniture needs very large span of 0-18-year-old children can use children's furniture, its purchasing power and from 30-45 years of age have a certain economic strength of consumer groups. Thus, consumer demand for great children's furniture on the one hand, on the other hand, the strength of its consumer group, of course, competition has become an attractive home business cake.

Huge market potential, much-needed children's furniture market segments. The industry believes that children have their own independent space, furniture, children develop self-awareness, self-care ability, and improve physical and mental effects of these features and advantages determine the broad development of its future prospects. At the same time, the current children's furniture market is still very extensive, brand names, products of varying quality, brand awareness with consumers, with the strength of big brands will win the competition. designer furniture Arne Jacobsen Charles and Ray Eames Eero Aarnio Eero Saarinen Florence Knoll Le Corbusier Ludwing Mies Van der Rohe Eileen Gray George Nelson Verner Panton Isamu Noguchi Frank Lloyd Wright Gerrit Thomas Rietveld Harry Bertoia Josef Hoffmann Marcel Breuer Poul Volther Poul Kjaerholm Studio 65 Shin and Tornoko Azumi Anonimo Chesterfield Aristeu Pires

2011-6-30