E-commerce in recent years has become a very important business model, and promote a number of industries. Past year and more, the furniture industry to explore a variety of voice and e-commerce initiatives continue, but due to the particularity of their own furniture, furniture industry, commerce, there are still many problems, particularly important is the user experience. Furniture, shoes and apparel products with experience of the product are very different, people buy furniture, furniture not only to consider the relationship between size and the size of the room, as well as furniture, style, color and other kinds of elements and other household products, with, of course, is more important is the consumer's interests, and hope to experience the comfort. And because of the relatively large individual furniture, a relatively large amount, many consumers need to carefully consider the repeated experience, the determination can be made up to buy, so the user experience has been a furniture e-commerce is very headache problem.
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Some foreign sales of apparel e-commerce sites, use of 3D technology to deliver 3D fitting function, the user input gender, measurements, height, weight and other characteristics, the 3D effect will be portraits, try clicking the clothes, you can see the upper body clothing effects. 3D fitting techniques, to some extent, solve the shoes and apparel products online sales, "try on" the problem, in a sense is a kind of technological revolution.
The network also some 3D home gym, users can choose the room type, then use the system to match the furniture, 3D home museum and of course, fans can meet some of the design experience with interest, can be better than the renderings visual experience. But can not replace field experience and personal experience, which is a lot of consumers there are doubts about online shopping because furniture.
Taobao has a sudden out of the store, the name of love bee tide of home store opened in trial operation in Beijing. E-commerce site to open the store's home led to a new model home industry and consumer concerns, the play's "online store + city service system" will be integrated online trading and landing services to address the aspect of online shopping three short board selling point, though attracted consumers with advice and experience, but there are still many consumers that are hesitant to purchase furniture online, love bee tide rush into battle in many service problems will face the market test. But the electronic mall and furniture brands in the store after a complete, mature, perhaps to achieve a more coordinated state, so that businesses, e-commerce platform, consumer demand in a variety of contradictory unity.
Suspect e-commerce furniture industry: how to solve user experience problems
Reporters in some of the furniture brand of high-level interview process, have mentioned the furniture industry e-commerce related issues, the respondents expressed interest in all guests that the future of e-commerce is bound to be essential for all sectors of marketing channels, but At the same time to present some ideas and concerns, the following are their views:
Mega Furniture chairman Hu Fangxu: e-commerce is an indispensable channel for the future, not just the furniture industry, every industry is heading for this to go, but the Chinese have been very dependent on the network. Hope that through the efforts of the entire industry, it can do better, so that consumers can stay at home, you can buy your favorite things. This also can make some contribution to the national environmental protection, ease urban congestion, is certainly the best platform for future development. The most important is to build more into the nature of the system, from products to services to the entire system. Sound development of e-commerce, the state and the people, the enterprise is a very good direction.
Vice President Hu Wenzhong Tiantan Furniture: e-commerce companies have to adapt to the changes brought to the market, the next question is how to do. Furniture industry e-commerce does have some limitations, because the quality of furniture products controllable than many harder to grasp. PC-TV and many other products, consumers can see the quality and safety assurance information, I felt no problem. Furniture, body mass varied styles, textures need to direct observation and touch, and finally to the formation transactions. Furniture industry, commerce, communication should first consider the function to the fullest, how to spread the basis of good product sales, we need more effort. Furniture industry needs to develop e-commerce, but to put an end to the blind, the line carefully. Requires careful study, active preparations, careful operation, focusing on communication.
Most of the furniture industry executives worked hard for many years in the furniture industry, deep understanding of the industry, they questioned the e-commerce platform will have a good guide. They also have witnessed a huge e-commerce for promoting the role of other sectors, so is bound to pay close attention, and to some extent, continued follow-up. Exactly how funeral, also requires the parties to explore the development of further e-commerce process to solve problems.
