Although the 2012 home furnishing industry still was warming trend in home furnishing industry in Guangdong Province, but this year the total sales will increase further, compared with last year, will increase at 14.3% levels.

According to the Guangdong Province Association home incomplete estimates, in 2011, Guangdong Province in the furniture industry total production value 280000000000 yuan, accounting for the total 27.7%, grow 14.3% compared to the same period, 5 years average increasing rate of 15%. Furniture sales total about 182000000000 yuan, an increase of 18.2%, accounting for the total domestic sales of 24.4%. Customs data showed last year, Guangdong Province furniture exports amounted to 14930000000 U.S. dollars, an increase of 10.4%, accounting for 38.4% of the total exports. The above two indicators continue occupies the leading position.

By the international economic situation is not stable, domestic real estate control continued influence, this home furnishing industry development situation is still grim, to small company, now is the test of the survival ability, large corporations, the test is the ability of development. But experts predict, this year in Guangdong Province in the furniture industry total production value will reach 320000000000 yuan, a year-on-year increase of 14.3%, of which exports grew by about 8%, domestic sales growth of 18%.

Cost pressure rises in price

From the table of discount changes, you will find the price rises. "The first time since twenty percent off, but by the end of the year last year furniture industry face looks, price of the product is not much, but seriously, probably only ten percent off last year, down conversion, in Guangdong furniture rose about 10%," Wang said. But in fact, this year the rising momentum has not stopped.

" Human cost rise too quickly", in accepting the Yangcheng Evening News reporter the interview, Wang said, manpower cost is the fastest rising portion, from the furniture industry situation, this year are up 15%. Home furnishing holike general manager Zhan Mianyang said, some good mechanic, wage rises up to about 20%.

At the same time rise and circulation costs, not only fuel rise in price, and warehouses, shopping malls rent overall also increased slightly, timber prices are rising trend. Zhan Mianyang told the reporters, the last timber prices in 5%-10%, and Wang believes that this year wood prices will remain Puzhang, especially imports of timber, because each country for protect environment considerations, have reduced lumber exports, which come from Europe, America, Africa and other timber prices continue to show obvious rising trend.

Reasonable or normal

" This year the cost comprehensive rises will reach more than 10%, but considering the factories would first use internal potential technique of partially digested the influence of cost, such as slightly reduce gross margins, improve material utilization rate, use more machinery and reduce the unit product in human expenditures and ways of reducing cost rise's influence, estimated that the final year the furniture industry 's price range and quite, Wang said that" last year.

According to estimation, the use of imported timber more high-end products as raw material rises bigger, market acceptance is relatively good, the rise of up to 15%-20%, while the lower end product prices of small, probably in about 5%.

For this year, will still maintain the growth of 10%, this is a relatively reasonable level:" furniture is a kind of durable consumer goods, use quite a long time, even if the price was 10%, over 10 years, an average annual increase of cost is not much". Conversely, if the cost of this one gave rise, and prices can not rise, the more likely is the emergence of Jerry problem.

The recent emergence of Anxin flooring problems, a lot of people in the industry think, low price is also an important cause, in accordance with the rising cost of level to rise in price, the price may be slightly higher, but better than the use of substandard raw materials.